The holidays are here, which means many online retailers are stepping up their game and competing intensely for traffic on their websites. According to a study conducted by Deloitte, more consumers plan to shop online for gifts than ever before in 2016. In the United States alone, total holiday eCommerce sales are expected to reach $96-98 billion. This is huge! So how can you and your digital team maintain a smooth operation and happy customers while dealing with this massive influx of consumers? The answer is simple use customer feedback to determine what is irritating your customers the most and solve it.
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