User experience map is a mirror to the user interactions within your products/services.
Last month, I wrote a guide to Google Analytics for UX designers. Its a useful article if you have a website or product that already has traffic, but what if youre starting from scratch? How do we build something that people want to use?
A user experience map helps you sketch out the UX and forecast any friction before creating the actual website or prototype. Its important to look at the whole picture before you start building or even designing. If you already have a product, it can be a great exercise to understand any friction points your customers may be facing.
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