When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.
UXs goal is to make sure that the users experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
Voting 0
