Designing a website for optimal user experience (UX) is essential to any business - after all, an effortless user experience clears the path to conversion. But the hospitality industry has taken a more specific turn in the digital era - a hotel website is now the place where the guest experience actually begins. Long before a traveler enters your facility to be awaited by a hospitable staff, their experience with your business had commenced the moment they've visited your website.
That said, your website is not only a powerful tool for conversions and establishing a trusting relationship with visitors, but its role in the overall customer experience means it's also one of the deciding factors in getting positive reviews once they've left your hotel. Just like your services and features outside of the digital world will be tailored to customers' expectations, your website design will rely on factors that are important to visitors in order to provide optimal user experience. Here are the things to pay attention to and improve your hotel UX web design.
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