How AI can Enhance the User Experience of Web Applications

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  1. The Internet has completely transformed since its evolution, and so has the web development. Websites with standard text pages, few pictures, and font variation are the tales of the old days. Today, the advancement of web technologies has enabled the web development to include images and audiovisual content for delivering another level of user-experience than just information. Moreover, Gartner has predicted that by 2020, enterprises will manage 85% of their relationship with customers without any human interaction. Therefore, it implies that Artificial Intelligence will enable customers to interact effectively. As part of this, machines will simulate the human intelligence processes involving the learning, reasoning, and self-correction.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.