The terms customer experience and customer centric have been around for some time. These terms are now referred to in shorthand as CX. But now a new term is emerging: HX, the human experience.
But what does this mean? Arent they the same thing? In commerce, customer experience (CX) is the product of an interaction between an organisation and a customer over the duration of their relationship. Basically, its the steps involved and how a customer experiences their buying and customer service journey with any organisation and its people for good or for bad.
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