The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps.
https://mopinion.com/digital-customer-experience-benchmark-2016/
In this time I’ve seen everything from complex multi-page forms to (the worst crime) nothing at all. This blog will cover Net Promoter Score (NPS) in digital feedback and how you can use it effectively. While NPS can certainly work for digital feedback, it’s nature as a customer loyalty metric means that there are some caveats.
https://mopinion.com/how-to-collect-nps-on-your-website/
If you read this article, you probably noticed that there are A LOT to choose from. But how do you know which one is right for you and your business? What are your objectives and who is involved in the analysis process? What do you want the user interface to look like? So many questions!
https://mopinion.com/4-things-to-consider-when-building-a-digital-marketing-dashboard/
Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
https://mopinion.com/what-is-real-time-customer-feedback/
Ever been put into a position where an online customer is asking you a question about a specific issue and he presumes you can pick up where your colleague left off? Meanwhile you have no prior knowledge of the matter and no documentation to refer to for checking the status of the issue? I think you can see where I’m going with this – this is obviously not an ideal situation to be in, for both you OR your customer.
https://mopinion.com/4-effective-tools-for-putting-online-feedback-into-action/
At the upcoming Martech 2016 event, online feedback analytics specialist, Mopinion will explain how your company can utilise online feedback to yield increased conversions and optimise online funnels.
https://mopinion.com/mopinion-talks-feedback-analytics-at-the-martech-2016-event/
I will discuss three examples of the Return on Investment (ROI) of online customer feedback. In short, what you can achieve when you give your feedback tool just a little more attention.
https://mopinion.com/the-roi-of-online-customer-feedback/
And if you paid close enough attention, it turns out there is quite a bit to be learned from “The Donald”. In this blog, we will identify four things digital marketers can learn from Donald Trump about Digital Customer Feedback.
https://mopinion.com/4-things-the-donald-can-teach-us-about-digital-customer-feedback/
Reliability, transparency, value and good service all lie at the heart of Devitt’s values. To meet the needs of its customers, Devitt’s online vision is focused on user experience and making processes simple and clear.
https://mopinion.com/customer-success-story-optimising-the-customer-journey/
Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
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