Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
https://mopinion.com/10-data-analysis-and-dashboarding-tools/
The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
I will discuss three examples of the Return on Investment (ROI) of online customer feedback. In short, what you can achieve when you give your feedback tool just a little more attention.
https://mopinion.com/the-roi-of-online-customer-feedback/
According to an online eDigitalResearch survey, nearly one third of consumers research holidays solely online. The need for travel agencies, tour guides and hotel concierges is dwindling as more and more DIY (Do-It-Yourself) travellers emerge; travellers who are well-acquainted with booking online and therefore, have high demands for good service.
https://mopinion.com/3-ways-online-feedback-can-improve-travel-app/
If you haven’t noticed, it’s all about the customer these days. According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer.
https://mopinion.com/30-customer-feedback-tools-an-overview/
There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly loose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
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