Tags: user-feedback*

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  1. When we talk about quantitative and qualitative feedback on digital channels, we’re talking about the difference between objective and subjective data. This quantitative data tends to be more concrete and precise (e.g. traffic, number of clicks, behaviour).
    https://mopinion.com/quantitative-vs-qualitative-online-customer-feedback/
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  2. Mopinion has just launched a new “Resources” section on its website. We pride ourselves in serving as a knowledge hub for all things online customer feedback, so we are pleased to present this “one stop shop” for digital marketers interested in content related to optimising digital channels with the online Voice of the Customer.
    https://mopinion.com/mopinion-launches-new-resources-section-on-its-website/
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  3. The headstone to a sustainable customer-retailer relationship, increased online conversions and improved customer loyalty, online customer feedback can be a real competitive advantage for companies in the ecommerce industry.
    https://mopinion.com/four-tips-for-ecommerce-companies-who-want-to-start-collecting-digital-feedback/
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  4. Additionally, the website remains an important source for bringing in hot leads – those interested in making a hearing test appointment. To make it as easy as possible, customers can simply leave their phone number behind so that a representative can quickly call them back to schedule an appointment.
    https://mopinion.com/customer-success-story-schoonenberg-hearing-specialist-focused-on-the-voice-of-the-customer/
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  5. One of the fastest growing companies in the digital customer experience space, Mopinion believes online customer feedback is a crucial ingredient to the success of digital-first companies.
    https://mopinion.com/mopinion-will-showcase-leading-online-feedback-platform-marketing-week-live-event/
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  6. These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success of their website and the success of their customers. In a previous blog post, we touched on NPS, a key metric designed to track customer loyalty. And now we will focus on the other two, GCR and CES and how collecting these scores can be leveraged to optimise online ordering funnels.
    https://mopinion.com/collecting-goal-completion-rate-gcr-and-customer-effort-score-ces/
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  7. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
    https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop/
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  8. It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good customer experience and winning over the loyalty of their customers. And the truth remains that while striving for the much-sought-after “perfect customer experience”, there are many struggles these retailers still go through on a daily basis that hold them back.
    https://mopinion.com/is-digital-feedback-the-solution-to-all-online-retailer-struggles/
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  9. In this infographic, we take a closer look at the overall volumes of feedback per industry and how the private and public sectors compare as well as some other interesting figures.
    https://mopinion.com/online-feedback-volumes-per-industry/
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  10. Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
    https://mopinion.com/listening-to-the-voice-of-the-customer/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.