In financial services, the term, “omnichannel,” is too often limited to the perspective of the retail experience. Does the consumer see a consistent experience every time they use a bank or retailers various channels – online, in person or on a mobile app.
However, omnichannel in payments extends beyond a consistent user experience. True payments omnichannel also requires the backend process to be streamlined so that every payment option used is processed, protected and reconciled in the same fashion. It should not matter whether the payment is made via a mobile device or an EMV-enabled chip, payments providers are wasting time and money by patching together disparate solutions to handle every different payment source.
In order to provide a streamlined approach to payments, payments processors need to start from the ground up. Here are three key areas to focus on when building an omnichannel approach to payments:
http://paymentsjournal.com/creating-an-omnichannel-payments-experience-from-start-to-finish/
