User experience has become more crucial than ever in todays age of the customer, where high-quality services are expected, rather than appreciated, writes Michael Allen VP & CTO EMEA, Dynatrace.
To keep pace with customer expectations and demands, todays organisations have become software driven, with applications forming the backbone of the services they offer. Everything from taking out a loan, to checking in at the airport, streaming a movie or booking a restaurant is powered by applications and the enterprise cloud that underpins them.
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