Friction Isnt Always the Bad Guy in User Experience

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  1. Its true that friction hurts user experience, frustrates a user, and might even drive them to the point of abandoning your product once and for all. Theres no denying that. Its true that spotting the various friction points in the process and smoothing them out is the most fundamental approach to improve its flow. Not refuting that either. However, thats just one side of the friction coin.
    Tags: user-experience, ux, by tjeerdtraats (2017-11-17)
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