The Island called Digital Customer Feedback - Mopinion

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  1. The following is the case: more than a year ago I landed in the exceptional domain of Digital Customer Feedback (specifically: feedback from websites and apps), after being active for almost 20 years in what I would best describe as Non-digital Customer Feedback (in particular Customer Research as a result of contact via e-mail and phone).
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.