User experience is a part of the design process that you don’t hear about unless something goes wrong. But it is something that should be an integral part of the design process, from early concepts to the final product. So with this renewed – and very public – discussion about user experience, why does it matter to designers?
https://www.ceros.com/blog/why-does-user-experience-matter/
Actions speak louder than mission statements. If a UX feels more like “User Exploitation” than “User Experience,” business becomes ripe for disruption.
https://hbr.org/2016/09/why-user-experience-always-has-to-come-first/
When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that will do most of the talking for you. Therefore, having a website which enables users to achieve their objectives with ease and in a way that they enjoy themselves doing so, is essential.
https://usabilitygeek.com/the-value-of-user-experience/
