eringilliam: customer experience*

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  1. The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps.
    https://mopinion.com/digital-customer-experience-benchmark-2016/
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  2. Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
    https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
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  3. The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit.
    https://mopinion.com/be-a-better-leader-by-improving-the-customer-experience/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.