"Organizations that invest in compelling user experiences to respectfully obtain consent from data subjects will see a distinct competitive advantage in the wake of GDPR."
The EU's General Data Protection Regulation, or GDPR, is an unprecedented data protection law that imposes compliance with stricter privacy rules, giving individuals greater control over their personal data.
Even without context, you've likely witnessed its effects in the form of a barrage of emails with updated privacy policies and consent requests that were sent to you in the weeks leading up to the GDPR's enforcement on May 25, 2018.
https://www.franchising.com/articles/user_experience_design_is_key_in_capturing_consent_postgdpr.html/
Until recently, many people didn’t realize how much of their personal data was being collected and stored in the digital realm. The truth is that companies capture, store and analyze large amounts of consumer data every day. They look at how customers behave, who they are, and what they care about.
https://rbj.net/2018/12/23/the-user-experience-and-data-privacy/
New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date. A survey of 1,013 US-based respondents between the ages of 18-60 reveals 81% think less of a brand if its website is not updated.
https://www.searchenginejournal.com/81-of-people-think-less-of-a-business-if-its-website-is-outdated/290283/
