The average American adult is expected to spend nearly 3.5 hours per day using a mobile device in 2019. This sheer volume of this mobile use presents limitless opportunities for brands to engage with users and build trust. However, recent surveys indicate that many brands are making key mistakes that limit the effectiveness of their content and discourage brand-user relationships.
For brands to maximize the return on investment for their collateral, they must bear in mind the specific challenges of mobile devices. By following a few simple guidelines, advertisers can dramatically improve the mobile experience as well as their odds of building a long-term relationship with the end user.
https://www.chiefmarketer.com/3-tip-to-improve-the-mobile-experience/
According to GSMA Intelligence report, in the year 2017, the number of people connected to mobile phone services surpassed 5 billion globally. Interestingly, a significant percentage of mobile owners are using their mobile phones to search, shop, or browse the internet. Website owners need to optimize their sites for the best mobile user experience. Here are four ways you can optimize your user’s mobile experience.
https://neurogadget.net/2018/09/11/4-tips-to-optimize-your-users-mobile-experience/56879/
Google has made mobile page speed a priority for the past couple of years. It introduced Accelerated Mobile Pages in October 2015 as part of a broad initiative to speed up web browsing on mobile devices. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch.
https://www.mobilemarketer.com/news/google-will-rank-faster-mobile-pages-higher/515012/
Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data.
https://thenextweb.com/apps/2018/01/17/hikes-new-app-for-basic-android-phones-enables-payments-messaging-and-news-without-data/
According to comScore, seven out of every 10 hours we spend on the web are on mobile devices. All those years of wanting a big screen and now we choose to stare at a screen that’s smaller than most turtles. What the heck is that all about?
The answers are obvious: ease of use, accessibility and portability. It’s not like it’s convenient to use our laptop computers while we’re in line at Trader Joe’s or at our kid’s softball tournament — between games, of course. The reality is that we have our phones with us all the time and they have become our No. 1 resource for accessing the web.
http://www.rentalmanagementmag.com/Art/tabid/232/ArticleId/31403/Make-the-mobile-experience-awesome.aspx/
For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to rise even more in 2018. So what will this rise in mobile users mean for businesses? The answer is simple. They will need to provide an optimal mobile experience. And one of the best ways to do this is give them a voice – through in-app feedback.
https://mopinion.com/new-white-paper-optimising-the-mobile-experience-with-in-app-feedback/
Mobile phones have come a long way since their inception. Back in the late 90s, when most of us bought our first mobile handsets, smartphones that could be operated without keys, unlocked with our faces, and operated with a virtual voice assistant were inconceivable. With technology developing faster than ever, our devices too are getting thinner, faster and smarter. Going by the precedent set by some of the flagship devices launched in recent times, it wouldn’t be wrong to assume that something of futurism is going change the face of smartphones as we know them today. Here’s our speculation about some key features that’ll be a part of future of smartphones, sooner than later...
https://androidmarvel.com/future-smartphones-key-features-thatll-change-smartphones-forever/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
"People have increasingly higher expectations and demands for better shopping experiences. While we just finished the holiday season when purchasing is at its highest, customers pay attention to their experiences and make buying decisions based on their satisfaction all year round. A key factor in customer experience includes easy access to products and services leveraging mobile apps. The following statistics emphasize my point:"
http://customerthink.com/why-mobile-is-a-key-factor-in-winning-customer-experience-infographic/
