When it comes to content marketing, do you offer interactive tools and snappy content aimed at solving your customers' problems, or just keep regurgitating your static 'company profile' text? If your answer is closer to the latter, Narrative content director Robyn Daly explains why you need to put user experience first.
http://www.bizcommunity.com/Article/196/33/182278.html/
According to a 2017 study by mobileinsurance.com, a person spends roughly 1.5 hours a day on the phone.
While that may not seem significant, it averages out to nearly four years of his or her life. When actual usage was analysed, it was found that calling people featured only sixth on the list. While gaming and social media were top contenders, app usage featured second on the list, closely behind browsing. It should come as no surprise then that User Experience (UX) has become key to Internet product development. Simply put, a person’s UX covers his or her interaction with a product.
https://yourstory.com/2018/10/9-ways-design-winning-engaging-ux/
If you’re involved in any kind of business, you’ve probably seen the abbreviation UX in online guides. It’s everywhere!
It stands for user experience – the one thing all businesses are trying to improve. However, there’s a narrower approach to consider: UX design. User experience design is all about improving the product in a way that enhances the user’s experience. That’s being done through implementing various techniques, such as human-computer interaction, usability, visual design, interaction design, and information architecture.
https://blog.apruve.com/b2b-user-experience-how-you-do-it-right/
When building a Digital Branch, it’s crucial to look at online user experience and design early and often. This means planning and designing a consistent look and feel throughout all touch points both in visual design (branding, color, fonts) and user experience (user flows, ease of use, interaction patterns, etc.). It also includes building in a process and system for researching, testing, and learning how users engage with your site.
https://www.digitalcommerce360.com/2018/10/08/how-to-build-a-customer-centric-digital-branch/
"So how do you design experiences that enable users to complete tasks whenever, wherever? This is where omnichannel user experience takes center stage. Omnichannel UX not only allows users to connect to brands across multiple channels, it also enables them to act on their product or service triggers and makes each interaction more intuitive and effortless.
Today’s post looks at what we really mean by omnichannel UX, why your brand needs it and how you can design an omnichannel experience that puts users at the center of your design with Justinmind."
https://www.justinmind.com/blog/how-to-design-an-omnichannel-user-experience/
We are living in an era where everything is changing rapidly. Our current tools will be outnumbered by many other excellent ones in the next few decades. We do not have precise sensors or clever voice assistants yet, but they certainly will be in our lives in the future. We are sensing many things are changing, but we don’t know the manners yet. Some people will invent new disruptive ways of communication and interaction. New interfaces will be born out of these new interactions.
Some people among us define the future by crossing the lines. They can see from totally different angles and match the right interfaces with the right controls. Some options are already at the table: voice, sensors, or maybe mind. We don’t know the exact solutions yet, but designers should be prepared for the future to think about how to design interfaces for tomorrow’s human-computer interaction.
https://blog.prototypr.io/reinventing-the-ux-d73a3dc1e814/
This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more effectively, and your website’s usership will be able to grow, too.
Usability replaced the outmoded label “user friendly” in the early 1990s. “Usability” has had trouble finding the definition we use now. Different approaches to what made a product “usable” splintered between looking at it with the view of the product in mind (i.e., the ergonomic design, such as a curved keyboard); looking at it from the point of view of the user (how much work and satisfaction/frustration he/she experiences using it); and the view of the user’s performance, which involves how easy the product is to use, if it’s to be used in the real world.
https://www.interaction-design.org/literature/article/usability-a-part-of-the-user-experience/
