Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the collection of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
An app’s store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
http://customerthink.com/user-feedback-management-and-app-store-ratings/
It may come as a surprise to many of you how much effort is put into developing mobile apps nowadays. And why all the effort? If designed well, your app can give you the upper hand in the battle for market share. Note: the key words here are ‘if designed well’. Unfortunately, this isn’t the case with all mobile apps on the market. Sure, they get the job done, but many of these apps still lack key features their users crave and a strong user experience. Fortunately, there is a remedy for these poorly designed mobile apps that will help put them back on top: in-app feedback.
https://blog.appsee.com/top-5-reasons-you-should-be-collecting-in-app-feedback/
An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping users continuously discover relevant content, aided by their self-reported preferences.
The foundation of this type of personalized in-app user experience is often built during user onboarding.
Let’s look at some of the top media and entertainment apps leverage user onboarding to create tailored user experiences. We’ll also call out some relevant test ideas along the way.
https://uxplanet.org/leveraging-user-onboarding-to-create-personalized-in-app-experiences-19a3730332fe/
"So what’s trending in User Experience? That was my question, and fortunately, I am lucky enough to work with a room full of UX designers, creatives, and researchers who could help me find my answers. Here’s our pick of 17 UX trends."
https://martechseries.com/mts-insights/guest-authors/17-ux-trends-that-are-better-than-the-rest/
Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days.
The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of the hottest trends in UI design even today. These intuitively understandable gestures have dramatically changed the way we think about interaction with our mobile devices.
Mobile gestures have an impact on user experience. No matter what kind of a mobile app you create, you’ll have to integrate gestures into your mobile design. Here are three reasons why.
https://www.business2community.com/mobile-apps/how-are-in-app-gestures-shaping-user-experience-02172291/
