As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, a price trend overview, other locations, and a question/answer portion. As with all Google experiments, it will be interesting to see how pervasive this is.
The room booking module could drive a small degree of traffic away from the conventional meta-search placements. The price trends overview could provide a lot of important information for leisure travelers who can easily adjust their check in/out date. The “other locations” portion could be incredibly valuable for hotels that have high brand loyalty or great loyalty rewards. The questions and answers portion is a great tool for upper funnel consumers that are still in the early stages of their trip planning. Let’s look at these additions in more detail:
https://www.koddi.com/google-launches-updated-mobile-ux/
Google has made mobile page speed a priority for the past couple of years. It introduced Accelerated Mobile Pages in October 2015 as part of a broad initiative to speed up web browsing on mobile devices. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch.
https://www.mobilemarketer.com/news/google-will-rank-faster-mobile-pages-higher/515012/
With all the talk about the Google Page Speed Update and using tools like the PageSpeed Insights Tool to measure your page speed and make improvements, Google quietly announced that the Chrome User Experience Report now will give you country-level insights.
https://www.seroundtable.com/chrome-user-experience-report-country-specific-25132.html/
Android allows you to install apps you downloaded from anywhere and everywhere, but most people should stick to Google Play.
https://www.androidcentral.com/its-not-perfect-google-play-still-best-place-get-all-your-apps/
Following multinational technology company, Google's announcement in June last year about a new feature that will remove "intrusive" ads, users can now finally say goodbye to these ads, reports The Verge.
https://www.iol.co.za/business-report/technology/google-will-finally-block-intrusive-and-annoying-ads-13284803/
In a move to make surfing the Web a less "frustrating" experience, one of the world's most popular Web browsers will today start to block all advertisements on sites that display ads deemed intrusive.
https://www.itweb.co.za/content/wbrpOqgPkjbvDLZn/
Given the importance of speed as a metric, Google at Mobile World Congress is introducing new tools to help mobile sites improve their end-user experiences. The first is a comparison tool, while the second helps calculate the monetary impact of speed.
https://9to5google.com/2018/02/26/google-speed-scorecard-and-impact-calculator-tool/
Mobile traffic has already surpassed desktop traffic online. More than half of all traffic is from smartphones and tablets now.
Plus, 79 percent of global internet traffic will be mobile by the end of 2018.
And it’s no secret that Google places a big importance on mobile.
Mobile is critical in today’s world. But just having a mobile site doesn’t mean you are free from potential issues.
https://www.searchenginejournal.com/site-ready-google-mobile-first-index/240927/
Aiming to enhance the user experience, Google has launched a new programme that will bring together a number of users who'll test new services, products, and Android features before their public release. The programme, called Google User Research Experience, will also give participants incentives and rewards. Google is also set to bring research vans that will showcase various unreleased offerings to build new studies from various locations - at least around the US initially.
https://gadgets.ndtv.com/mobiles/news/google-user-research-experience-programme-launched-how-to-sign-up-process-benefits-1841889/
To keep your site relevant—and to keep up with Google’s latest indexing changes that will further emphasize mobile accessibility—I’ve put together five important mobile stats you should be aware of, as well as some insight into how your business can address the B2B mobile shift.
https://blog.capterra.com/mobile-user-experience-facts/
