No matter how far the world goes, the final goal of any business is to generate profit. For that, it needs to convert. To achieve this goal, the consumer - or user in the case of software - needs to feel comfortable with the interaction they have with their product, or service provider. In the digital world, this is known as User Experience (UX). The better that relationship is, the better the sales potential.
http://www.dotcominfoway.com/blog/12-ux-tips-to-boost-your-website-engagement-and-user-experience-for-a-better-conversion/
User experience has become more crucial than ever in today’s age of the customer, where high-quality services are expected, rather than appreciated, writes Michael Allen VP & CTO EMEA, Dynatrace.
To keep pace with customer expectations and demands, today’s organisations have become software driven, with applications forming the backbone of the services they offer. Everything from taking out a loan, to checking in at the airport, streaming a movie or booking a restaurant is powered by applications and the enterprise cloud that underpins them.
http://cbronline.com/opinion/experience-first-class/
For most people, a call to customer service is about as exciting as a trip to the dentist. No one enjoys being put on hold, waiting to repeat the same information to a second or third agent, getting dropped and starting again, all just to access your own information or account. It’s an experience that can feel alienating and frustrating – not the way most companies want their customers to feel.
http://customerthink.com/seize-the-opportunity-to-differentiate-with-ai-powered-digital-experiences/
Shopping cart abandonment is a big problem that can lead to huge loses in revenue for your eCommerce business. However, there are various reasons why shoppers abandon their carts. Some customers might just want to browse your store items while others are simply not interested in what you have to offer. While some reasons for shopping cart abandonment are out of your control, improving the user experience of your online store will get more customers pass the checkout.
https://www.webpronews.com/simple-ux-tips-keep-ecommerce-store-losing-money/
Having excellent customer service is a crucial part of trying to build and nurture lasting relationships with customers. Many companies focus on providing efficient communication channels in this regard while overlooking one critical aspect: psychology.
There are times when customers have experiences that are either beyond your control or leave with no other choice but to apologize and try to make amends. A sound understanding of psychological triggers can go a long way in enabling you to iron out those tricky situations and make good customer experiences even better.
Below is a discussion of 10 psychological triggers, the science behind them, and how you can leverage them to provide the best experiences for your customers through a live chat.
https://usabilitygeek.com/psychology-behind-successful-live-chat/
Customer is indeed the king. In today’s market, we – as customers – have become accustomed to getting what we want. From personalised interactions and connected experiences across channels, we have set the bar high and this is no different with customer service. In fact, according to a HubSpot study, consumers are now more impatient than ever. Nearly 90% of them deem “immediate” online response (within 10 minutes) from businesses very important when they have questions. It’s no wonder live chat software is becoming increasingly important and popular among marketers and salespeople.
https://mopinion.com/live-chat-software-an-overview/
It might seem like a good idea to use email to resolve customer issues or to simply solve customer issues wherever they find you. It’s simple. It’s cost-saving. But you know what else it is? Messy and risky. Messy, because your communications with customers are all over the place. There’s not a single, unified platform to manage your customers. Risky, because you can easily overlook customers’ messages from email. While it may be unintentional, you are more likely to neglect your customer issues and lose them, which isn’t exactly good for business. Enter customer service software.
https://mopinion.com/best-customer-service-software/
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
