There’s a short history of publishers fancying themselves as technology companies and building a business selling their tech to other publishers. Publishers realized that building a whole new side business around licensing their tech is a headache and that they needed to focus on what they’re good at, and leave the tech to others.
https://digiday.com/media/new-york-magazine-making-cms-available-open-source/
When you hear the terms Web Content Management System or CMS, what do you think about? To be honest, I think about updating content on our website. However, these systems enable us to do so much more than just updating content. They make updating content so easy that we can turn our focus on the experience we are providing our customers.
While we may not all be experts in user experience, we can impact the user experience quite a lot, through content such as calls to action, imagery and relevant, engaging messaging and resources.
https://www.progress.com/blogs/using-a-cms-to-design-the-right-content-user-experience/
