In India, banking services are progressively being accessed by users by downloading mobile-banking apps to their smartphones and customer acceptance of these banking services is currently on an all-time high. However, the most important factor which is often underestimated is the overall user experience. Research also points out that nearly half the millennial customers are dissatisfied with mobile banking and online banking services.
Keeping in mind the increasing dependency on mobile banking, there is a need for banks and financial institutions to reassess and reconsider their mobile banking strategies. Hence, it’s imperious to integrate user experience as a value-adding differentiator to increase customer satisfaction and loyalty. Another recent study on user experience for mobile banking revealed that there is a correlation between user experience and mobile banking. It states that these two needs to go hand in hand to increase adoption and usage numbers, especially in developing countries.
http://www.businessworld.in/article/5-Effective-Ways-to-Improve-Your-Mobile-Banking-User-Experience/02-12-2018-164654/
Design is about solving problems. When it comes to user experience (UX), design matters a lot. Like promoting the brand, getting users to take action, providing a fast response — several factors need to be considered to make sure users keep coming back for more. Even after optimizing all these factors, certain user interfaces fail to achieve the expected reception. This is why companies leverage experimentation platforms to test and optimize all the aspects of a product before making it available to the users. Even after enough optimizations, companies do not immediately launch it universally. Instead, they prefer a staged rollout.
http://techgenix.com/user-experience/
Sharan Grandigae’s Redd Experience develops systems with an easy-to-use approach
The adage ‘What’s in a name’ comes back to haunt Sharan Grandigae every time he thinks he has a cool idea. His first start-up was called Dhraya. No one understood its meaning and neither did Sharan.
He then went on to develop a new product called Obi, which, Sharan explains, is the “sash that you wear on the kimono, the traditional Japanese dress, that keeps all the levels together”. Since the software product in question took care of the inventory of a company, “which has many layers to it, we derived a name from that idea,” says Sharan.
https://www.thehindubusinessline.com/specials/emerging-entrepreneurs/designing-a-user-experience-with-a-human-element/article25599689.ece/
User experience online is near about similar to the user experience factor when they visit grocery stores. A pleasant time and minimal hassles is what the user is expecting anywhere. One should be able to navigate the store easily, take what they need, and complete the purchase without problems and get back home.
If one has to deal with a slow cashier, and the stock is not placed systematically and you are greeted by hostile employees, it becomes a terrible user experience just like that. All retail stores understand the same and abide by it too.
http://customerthink.com/trendy-ux-design-tips-to-make-your-app-future-friendly/
Mobile banking users engage with their devices with specific needs in mind. Their digital experience needs to be personalized, efficient and enjoyable to keep them engaged. Mobile and online user experience design focuses on providing solutions to immediate needs with the least amount of friction ... improving satisfaction, sales and revenue.
https://thefinancialbrand.com/77653/banking-ux-experience-design-customer-satisfaction-revenues/
Your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there? Now you can with our easy-to-use website content survey templates from the Mopinion Survey Marketplace!
https://mopinion.com/great-templates-for-creating-website-content-surveys/
Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’re happy to announce the release of the seven exciting new updates, including new machine learning technology, new feedback form metrics, and much more.
https://mopinion.com/november-product-update/
The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, and updated their merchandising strategies…But what about the customers? How are they experiencing the holiday rush? Are there certain funnels in which they’re struggling?
https://mopinion.com/tis-the-season-for-customer-feedback-heres-why/
User Experience (UX) Design is the term used to describe the process of enhancing user satisfaction by creating products that provide relevant and meaningful experiences. By improving the accessibility and usability of a product, the satisfaction of interacting with the product is enhanced.
https://smallbiztrends.com/2018/12/what-is-ux-design.html/
These days, customer experience -- more than perhaps any other aspect of a business -- can make or break a company. Businesses are starting to realize that customer experience is often the deciding factor for many looking to buy a product or sign up for a service. With the rise of social media allowing customer experiences to be shared almost instantaneously at the global level, a customer’s experience is often the first thing a potential consumer might see.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/04/how-to-build-a-brand-14-effective-strategies-to-improve-customer-experience/#151c48c92bd2/
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