The terms ‘customer experience’ and ‘customer centric’ have been around for some time. These terms are now referred to in shorthand as CX. But now a new term is emerging: HX, the ‘human experience’.
But what does this mean? Aren’t they the same thing? In commerce, customer experience (CX) is the product of an interaction between an organisation and a customer over the duration of their relationship. Basically, it’s the steps involved and how a customer experiences their buying and customer service journey with any organisation and its people — for good or for bad.
https://www.smartcompany.com.au/marketing/sales/businesses-cx-hx-human-experience-customer-experience-outperform-market/
Is your mobile app successful? How can this be evaluated? A mobile app development and its launching is obviously very hard for the developers and we expect the same success as that of WhatsApp, Facebook, Uber or amazon. If you want your app to be similar to these popular apps, it should be able to offer an overall performance.
Choosing the right platform and stuffing only the optimal features is a vital part of the picture. The user experience is also equally important like the two sides of a coin. The user experience of an app decides whether the pp will remain in the user’s phone for long or he will simply churn it out as the moment he installs.
Through this blog, let’s see how the user experience can make your app a success or a failure. The user experience make the navigation through the app easier as well as help in creating brand awareness. All the app giants who have gained enormous success until date are due to its exceptional UX designs.
https://t2conline.com/design-fundamentals-to-enhance-the-user-experience-of-your-mobile-app/
The advent of artificial intelligence (AI) has enabled machines to learn how to identify patterns and relationships between data to create personalized and dynamic experiences. This is evident to a large extent in social media apps, where a search for some information leads to content about products/services of a similar nature or in a related industry being served on the user’s page.
https://www.entrepreneur.com/article/319274/
Enterprises of all sizes across the globe are turning to advanced analytics to understand and optimize the user experience. But when your users are spread all over the country (or the world), how can you get the information you need to create a more engaging and meaningful app experience?
Mobile analytics give you the power to see how users are engaging with your app, and where you can improve the user experience to drive app growth.
https://www.deccanchronicle.com/technology/in-other-news/290818/how-to-drive-app-growth-with-smart-mobile-analytics.html/
We have all experienced products with either a fantastic or a poor user experience. The latter feel unintuitive and hard to use. You can’t find what you’re looking for, and you’re not clear what to do next. You may navigate to a dead end or receive a cryptic error message. It may be hard to read the text, or the design may not be aesthetically pleasing. All of those problems are symptoms of bad UX design.
https://www.techinasia.com/qualities-brilliant-ux/
Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.
With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.
But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
If you look at the modern shopping experience, it is obvious that today’s consumers are used to being able to quickly find what they are looking for on well-designed mobile apps and websites, they are used to being able to find information on the products they are looking at with a couple clicks and finally, once they have made their decision, they can finalize their purchase quickly, without friction.
With this process, we have all gotten used to going through these steps in an intuitive fashion, proceeding without wondering what to do next or where to go. The modern online shopping experience allows for instant gratification, with shoppers able to complete the process as conveniently as possible.
Due to our familiarity with smooth, seamless online shopping, we now naturally gravitate towards real-world shopping experiences that offer us the smoothest, most convenient path with the lowest amount of friction.
https://www.business2community.com/customer-experience/how-ux-is-impacting-the-retail-industry-02111864/
There is a growing focus on user experience and application programming interfaces (APIs) with the ongoing launch of digital propositions in the banking and lending sectors driving this. This is mainly due to the requirements of “millennial” customers.
Many of these customers are used to the look and feel of gaming software, as a result smart phone technology is increasingly being used to deal with applying for and servicing financial services products. To get ahead of this trend, there are currently IT development teams in financial services software businesses working hard to ensure that they deliver a great user experience to users of their software.
https://www.mortgagefinancegazette.com/market-commentary/growing-focus-user-experience-04-09-2018/
With customer experience top of mind with forward thinking organizations, it's no surprise that user experience designers are in demand. In fact, survey data from Adobe on demand for user exerpience designers in February 2017 revelaed that, "Eighty-seven percent of managers said hiring more UX designers is the top priority for their organization: higher than graphic designers (76%) and product managers (74%), and tied with software engineers for top spot." "The demand for UX designers is still there. Just one look at Indeed’s job posting for UX designers speaks volumes, "said Cisco Guzman, director of product management at Adobe XD.
https://www.cmswire.com/customer-experience/13-must-have-user-experience-ux-design-skills/
The global network test and measurement market is a multi-billion dollar industry and plays a key role in the development of new products and technologies and drives ongoing improvements to mobile quality and customer experience. As the world becomes increasingly mobile, testing and measuring mobile network performance has taken centre-stage and the industry has come a long way since the old ways of manually ‘road-testing’.
https://www.itproportal.com/features/measuring-the-mobile-user-experience-an-evolution-from-man-with-a-suitcase-to-mass-sourcing/
User Experience News is a global community of people working or interested in User Experience, CX and technology.
