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  1. In this partner video, N3Wstrategy’s Founder and Managing Partner, Nils Schmeling testifies to the importance of listening and measuring the Voice of the Customer (VoC) for the sake of improving the online customer experience. N3Wstrategy chose to partner up with Mopinion to provide just that for its clients.
    https://mopinion.com/mopinion-releases-partner-video-featuring-n3wstrategy/
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  2. A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
    https://mopinion.com/quick-guide-asking-the-right-questions-in-an-online-feedback-form/
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  3. Cart abandonment is an issue that is plaguing thousands of ecommerce merchants around the world. A 2016 study found that 74.3% of all online shopping carts are abandoned globally. That means that out of every four shoppers on your site, three of them are likely to abandon their order altogether for whatever reason.
    https://mopinion.com/how-to-reduce-cart-abandonment-with-online-feedback/
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  4. As the competition for every digital dollar has increased over the years, the number of digital marketing technologies has exploded; technologies such as customer data management systems, cloud services, social media, inbound marketing platforms, and more. However, one way or another all of these technologies have to be effectively deployed to reduce costs and provide an optimal experience for visitors of websites and apps. That’s where Tag Management Tools come in.
    https://mopinion.com/13-best-tag-management-tools-overview/
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  5. The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online customer journey for tech companies can be quite complex.
    https://mopinion.com/online-customer-journey-tech-companies/
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  6. Mopinion has added a new feature to couple website data, such as customer profiles and other visitor data, with user feedback. This new feature equips Mopinion users with deeper insights into how certain online visitors or customers (based on demographics, interests, location, etc.) experience their website or mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/new-feature-to-append-website-data-to-feedback/
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  7. With Mopinion’s newly released Knowledge Base, Mopinion users now have easy and around-the-clock access to accurate information regarding Mopinion Feedback Analytics Software. This self-service online library includes everything from frequently asked questions (FAQs) to quick tips and step-by-step instructions on how to get everything set up within the software.
    https://mopinion.com/mopinion-knowledge-base-live/
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  8. Looking for a quick and easy way to learn what Mopinion Feedback Analytics Software can do for you? Well, you’re in luck. Mopinion has just released an (animated) explainer video that clearly illustrates the various features and capabilities available within the software.
    https://mopinion.com/mopinion-explainer-video-feedback-analytics-software/
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  9. Capturing the Voice of the Customer at every touchpoint in the online customer journey is critical in the travel industry. Nearly “75% of consumers expect to be able to provide real-time feedback on their experiences” whilst on travel websites.
    https://mopinion.com/travel-companies-voice-of-the-customer/
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  10. Lots of digital-first companies in today’s business world deal with website bugs with what we call bug tracking tools, or issue tracking tools. These are systems that enable digital teams (including developers, digital marketers, web analysts, etc) to report, manage, track and resolve bugs.
    https://mopinion.com/best-bug-tracking-tools-an-overview/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.