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  1. 'Consumerisation has meant that user expectations for enterprise technologies have been set by everything from smart homes and entertainment devices to games and mobile apps. Can expectations for user experience ever be met in enterprise apps, or are they incompatible with security and business considerations? JASON WALSH investigates...
    https://www.techcentral.ie/ux-enterprise-and-great-expectations/
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  2. 'It used to be the case that people bought a product, used it until it wore out, and then replaced it. If it had worked well, they went back to the same manufacturer. Today, the separation of product and service means that purchase decisions are much more frequent and that ongoing loyalty is based much more on the user experience.

    App performance, therefore, has a huge impact on whether consumers continue to subscribe to connected services such as Facebook or Netflix. It is also common for an end-user to access these services through a number of different devices including desktop PCs, phones, tablets, smart TVs and even in-car entertainment systems. This means the experience has to be consistent and high-quality across them all.'
    https://www.developer-tech.com/news/2018/oct/04/opinion-user-experience-customer-loyalty/
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  3. Most companies building software tout the great user experiences (UX) they provide, but enterprise users seldom agree. After all, everyday apps are intuitive but enterprise applications still tend to require conformance. With Infragistics Indigo.Design, enterprise designers and developers can cooperatively deliver the kinds of UX outcomes their customers expect.

    Part of the problem is the traditional disconnect between designers and developers. Designers propose ideas that developers can’t readily encode, which creates friction. Designers are frustrated that developers can’t easily implement the desired visions. Conversely, developers wish designers understood technology constraints.
    https://sdtimes.com/softwaredev/improving-ux-outcomes-is-a-team-sport/
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  4. Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment.

    It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret that engaged customers talk, shop and spend more. So, how do e-commerce brands stand out and tell customers that they (and not just their wallets) matter?
    https://www.ecommercetimes.com/story/5-Tech-Advances-That-Can-Deepen-Customer-Engagement-85614.html/
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  5. Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all businesses have the means to monitor and improve their efforts. Want to make sure your CX goes above and beyond that of your competitors’? Try one of our free customer experience survey templates from the Survey Marketplace!
    https://marketplace.mopinion.com/products-category/customer-experience-cx/
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  6. It’s getting better and better but, still, how many times have you had to justify why user experience matters and what it actually means? To be prepared, as part of your UX toolbox, you should have a set of examples and visuals to ground your arguments. Case studies are great ways to exemplify the relevance of UX for product and service development. Graphics are also great tools to become the perfect advocate of UX.

    There are lots of classifications and forms to provide a visual overview of the User Experience field. The truth is that UX is a pretty high level term and often too ambiguous for people outside the field. What does UX exactly mean? Is it a philosophy, a process, a guideline, a standard, a discipline? It will definitely puzzle your colleague/boss/client/grandmother when you reply that UX is all of the above!
    https://www.interaction-design.org/literature/article/how-to-advocate-and-evangelize-user-experience/
    Tags: , , , by eringilliam (2018-10-12)
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  7. As I completed my last article, Confessions of a UX Designer, I realized I was just on the edge of something that has become problematic in, not just UX, but the business world at large. That problem is where our focus lies as we build products, gravitating towards that ever-looming release date while failing to understand what the true product really is. In terms of UX, the prime culprit I am alluding to is our ceaseless obsession with the UI.

    It has been written that UX is not UI (or UI is not UX). If this is true, then why is it most teams spend the majority of their time developing the UI? Full disclosure: I don’t have any hard science behind this claim. This comes, primarily, from my own experience and my conversations with colleagues over more than a decade. However, there is secondary evidence to strongly support the observation that UX is more UI than anything else.
    https://blog.prototypr.io/ux-is-ui-but-it-shouldnt-be-36edcb71b066/
    Tags: , , , by eringilliam (2018-10-12)
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  8. User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.

    While taking a moment to figure out whether a door is push or pull sounds like a small thing, those types of irritants can add up online -- and cost your business customers.
    https://www.entrepreneur.com/article/309161/
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  9. From websites to homes and cars, here's how AI could help patch the holes and bring UX closer to maximum potential.
    https://www.entrepreneur.com/article/320675/
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  10. In today’s digital economy, users expect companies to offer a cohesive omnichannel brand experience where every interaction is seamless, instant and personalized. This goes beyond just delivering the right content at the right time. It relies on the technical infrastructure to be able to connect personal data and touch points, building a unified customer experience from the ground up.
    https://www.forbes.com/sites/forbestechcouncil/2018/10/15/headless-commerce-how-you-can-use-it-to-deliver-outstanding-customer-experience/#12167d9e4c61/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.