Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience, from initial research through to completing their purchase.
Year on year, app store trends have seen sustained a growth in shopping apps. This has created awareness amongst retailers that a mobile presence is imperative, however, what can marketers do to ensure that the mobile consumer acquired stays loyal to the channel?
Here are top 5 key areas to always consider:
http://www.bizcommunity.com/Article/196/822/179701.html/
Web presence for business is inevitable these days. But that is not all; the website must implement rules to become visible and accessible to one and all. If you are a business owner, then this article will be of immense benefit to you. Here you can learn how to make the design of your business website in such a manner as to encourage better user experience. It is of prime importance because when you have a site that has a good user experience in its design. It will mean that you will be able to convince more people to use your business website and visiting your business page. All of this will go on to solidify your place on the internet as a business website.
https://www.promotionworld.com/se/articles/article/180719-rules-create-successful-user-experience-your-business-website-design/
Designing a website for optimal user experience (UX) is essential to any business - after all, an effortless user experience clears the path to conversion. But the hospitality industry has taken a more specific turn in the digital era - a hotel website is now the place where the guest experience actually begins. Long before a traveler enters your facility to be awaited by a hospitable staff, their experience with your business had commenced the moment they've visited your website.
That said, your website is not only a powerful tool for conversions and establishing a trusting relationship with visitors, but its role in the overall customer experience means it's also one of the deciding factors in getting positive reviews once they've left your hotel. Just like your services and features outside of the digital world will be tailored to customers' expectations, your website design will rely on factors that are important to visitors in order to provide optimal user experience. Here are the things to pay attention to and improve your hotel UX web design.
https://www.hospitalitynet.org/opinion/4089282.html/
"Want to create a compelling user experience for your customers? Follow these five rules."
https://www.adweek.com/digital/winners-playbook-5-ways-to-win-at-design/
Mobile apps are intended to make people’s lives easier, but some design decisions can get to be too much for day-to-day use. Below, 14 YEC members discuss app functions that companies — and users — should think twice about.
Mobile apps can come with a suite of bells and whistles, some of which can be distracting or are a drain on your staff with little return on the user experience. What is one popular feature in apps that should be avoided?
https://www.business2community.com/mobile-apps/14-app-designs-and-features-to-avoid-for-a-better-user-experience-02095147/
The road to mainstream significance has been long and wavering for virtual reality (VR). Introduced to popular culture through classic science-fiction embellishment, it was written off time and time again as a fad and a fraud when real-world technology couldn’t live up to those depictions. But recent years have seen VR headsets (led by the Oculus Rift) achieve meaningful public awareness.
Now that VR is finally on the cusp of general acceptance, a whole world of possibilities has opened up for countless industries—most significantly the gaming world. But what of the ecommerce industry? With user experience (UX) an increasingly-vital factor for setting stores apart, could VR be the next destination for ambitious retailers?
Let’s consider the role that VR is likely to play in the ecommerce world over the course of the next 5 years.
https://techspective.net/2018/07/18/how-vr-will-transform-the-ecommerce-experience-in-the-next-5-years/
Want to master a career in UX design? Take some advice from someone who has walked the path before you. It’s an exciting time to enter the world of user experience (UX) design. Companies are becoming more aware of the importance of good UX design every day and so, it’s an extremely rewarding industry to be in. For someone just starting out, though, it can be daunting. There are many tools, jobs and other nuances that can make it feel a bit overwhelming. As with many jobs, it’s always good to hear from someone who has taken those initial steps in the past and gone on to excel in the field.
https://www.siliconrepublic.com/people/globoforce-ux-design-gerard-fitzgerald/
Consumers’ lives are getting faster and more connected. In this piece, Melanie Jensen, e-commerce manager, Aptos, tells RetailTechNews that to make sure retailers are reaching shoppers at every touchpoint, they need to ensure that they are optimised for life on the go. Nearly a third of online shopping across all retail sectors now occurs on a mobile device, which makes it clear that this is a platform that cannot be ignored.
Mobile apps evolved to make our lives faster, easier, and more convenient. It’s time that retailer’s apps followed these rules. All too often, retailers try to offer fun or ‘cool’ experiences, such as making digital outfits or virtually trying on cosmetics. However, if these extras are difficult to use or time-consuming, customers will quickly lose interest – and retailers could lose a sale.
To make sure that your mobile offering is up to scratch, here are five key things to consider when building your app:
https://www.retailtechnews.com/2018/07/23/what-to-consider-when-building-your-mobile-app/
Leaders in the digital age have to think about grooming the right talent for jobs of the future. We live in a world where connectivity is inevitable, and this makes the Internet of Things (IoT) stand out amongst the emerging technologies. IoT connectivity lies at the heart of digital transformation as it forms the foundation for a wide range of technologies including automation, Artificial Intelligence (AI), machine learning and robotics among others. The lack of understanding among decision makers of the potential benefits of IoT, and the limited maturity of the industry hinders its smooth adoption.
The Talent Supply Index found that the demand for talent in IoT shot up 304 percent between 2014 and 2017. Although the continuous uptick in need for expertise in emerging technologies and more specifically IoT, the talent available has not grown at the same pace. The next question that comes to mind is “How should we bridge this gap?"
Additional focus in the following four areas is required for organisations to be future ready:
http://www.forbesindia.com/blog/technology/bridging-the-talent-gap-in-emerging-technologies/
A recent study by computer technology corporation Oracle showed that 8 in 10 companies are planning to adopt chatbots by 2020, and Chatbots Magazine claimed 2018 to be the ‘year of the chatbot’. With billions of eyeballs to compete over within these messaging interfaces, and NLP technologies having advanced over the last two years, potentially the chatbot phenomenon will come to fruition in 2018.
So how do brands get chatbots right? Can chatbots truly relay the nuances of human conversations? Can they be broad enough, yet detailed enough, to provide an experience that surpasses traditional interfaces and becomes a customer’s first port of call?
https://www.itproportal.com/features/how-chatbots-are-redefining-customer-experiences/
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