When building a Digital Branch, it’s crucial to look at online user experience and design early and often. This means planning and designing a consistent look and feel throughout all touch points both in visual design (branding, color, fonts) and user experience (user flows, ease of use, interaction patterns, etc.). It also includes building in a process and system for researching, testing, and learning how users engage with your site.
https://www.digitalcommerce360.com/2018/10/08/how-to-build-a-customer-centric-digital-branch/
"In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.
In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
These days, customer experience -- more than perhaps any other aspect of a business -- can make or break a company. Businesses are starting to realize that customer experience is often the deciding factor for many looking to buy a product or sign up for a service. With the rise of social media allowing customer experiences to be shared almost instantaneously at the global level, a customer’s experience is often the first thing a potential consumer might see.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/04/how-to-build-a-brand-14-effective-strategies-to-improve-customer-experience/#151c48c92bd2/
The future for the Internet of Things (IoT) looks great overall. By most estimates, the IoT market is set to grow dramatically over the course of the next few years. In fact, Bain forecasts that the IoT market will double by 2021 reaching $520 billion.
Fueling this growth are the benefits IoT products offer not only to consumers but also to businesses across a number of industries like healthcare, retail, manufacturing, and transportation.
https://www.iotforall.com/how-to-avoid-three-pitfalls-iot-testing/
There are still online marketers who say that customer feedback is extremely valuable, but that they don’t know where to start. Often to their surprise, the influx of customer feedback is overwhelming. They did not expect beforehand to receive that much information. Nor the diversity thereof. How naive they were…
https://mopinion.com/how-to-analyse-customer-feedback-with-the-use-of-labels/
The introduction of UX to a company’s workflow is often a straightforward process. There’s a common understanding that you will be delivering improvements to products that will enable better acceptance of those products in the market.
However, the role of the product manager can often clash with the UX role. Why? Well… they really ought to be the same people. Product managers should be championing and deploying UX already to ensure their own product’s viability. The fact that you’ve been brought on to deliver UX can be threatening for the product manager.
In some cases this threat is going to end up on the receiving end of outright hostility. In others it’s going to be more that the product manager throws a little spanner in the works at every turn whilst maintaining a reasonable profile. In others still, it’s going to be a case of butting heads over things without rancour but without really incorporating recommendations from the UX colleague. So how do we go about aligning UX work with the product manager so that the relationship works for both parties?
https://www.interaction-design.org/literature/article/how-to-align-ux-with-product-management/
It’s getting better and better but, still, how many times have you had to justify why user experience matters and what it actually means? To be prepared, as part of your UX toolbox, you should have a set of examples and visuals to ground your arguments. Case studies are great ways to exemplify the relevance of UX for product and service development. Graphics are also great tools to become the perfect advocate of UX.
There are lots of classifications and forms to provide a visual overview of the User Experience field. The truth is that UX is a pretty high level term and often too ambiguous for people outside the field. What does UX exactly mean? Is it a philosophy, a process, a guideline, a standard, a discipline? It will definitely puzzle your colleague/boss/client/grandmother when you reply that UX is all of the above!
https://www.interaction-design.org/literature/article/how-to-advocate-and-evangelize-user-experience/
When you think of seasonal branding, your first thought might be Black Friday campaigns. However, it encompasses a lot more than a specific event or holiday. While holiday sales do account for more than $80 billion in online sales each year, there is a lot of other time that must be filled in to really get the word out about your brand.
Fortunately, there are four seasons and all the holidays within each one for you to draw on as you think through the experience of your users (UX) and how you can enhance your site. You will need to pick and choose which holidays are most celebrated by your customers and figure out some sales trends before making a plan, of course. Some basic ways to include seasonal branding for UX include:
https://uxplanet.org/how-to-add-seasonal-branding-to-your-user-experience-4cc8efe1111f/
Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.
Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
Hackathons are a staple of tech culture. They’re synonymous with digital innovation and a playground for exploring possibilities.
The premise of a hackathon is to pull eager engineers, product managers, user-experience specialists and anyone else with a vested interest in product development into a confined space for a set period of time (typically 24 to 48 hours) and have them creatively use design and technology to "hack together" at a new idea or a solution to a customer problem.
While hackathons are best known for being a breeding ground for tech startups, they can also be catalysts for larger organizations looking to accelerate innovation.
https://www.forbes.com/sites/forbestechcouncil/2018/06/07/how-to-accelerate-customer-innovation-through-internal-hackathons/#190712cc21a7/