If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user experience (UX) tools in one and that tool is Hotjar.
https://mopinion.com/alternatives-and-competitors-of-hotjar/
UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape change, so must your website.
In fact, optimal UX could be the factor that determines the success of your company. If your website is struggling to retain visitors, it may be that it needs a UX update. Try these strategies to identify whether your website has a UX design problem and how you can fix it if so.
https://readwrite.com/2018/05/31/discover-missteps-in-your-ux-design/
Skoda works with Mopinion to listen to website visitors and to further strengthen relationships with their online customers.
https://mopinion.com/customer-success-story-skoda-optimising-overall-user-experience/
In many aspects of technology delivery, something-"as-a-Service" is considered the ultimate end game. In user experience, however, it may only represent a step on the journey.
That's one of the many takeaways of a recent talk by Jared Spool, a writer, researcher, speaker, educator, and an expert on usability, software, design, and research. Notably, Spool points out, UX is a gradual journey, one that could unfold over many years.
https://www.zdnet.com/article/deciphering-the-5-most-important-stages-of-ux-design/
As today’s world becomes increasingly virtual, people yearn for more natural interactions and experiences with the products and services they use. Brands are focusing on making the experiences they offer more immersive by fully engaging the five senses and ultimately coming full circle by using high-tech developments to cater to the most basic elements of human feeling and awareness.
In particular, companies are developing interfaces that bring a level of tactile feedback to purely digital interactions. Here’s how four brands are delivering more immersive and interactive user experiences by integrating touch:
https://www.psfk.com/2018/06/virtual-touch-digital-interface.html/
This is a question that, in slightly different forms, gets asked a lot by those considering a UX design career. The question is a simple one but the answer..? Well, that’s a bit more complicated. A lot depends on you and your approach to life and your career. So let’s take a look at the benefits of a degree and the alternative paths you might prefer if a degree isn’t your thing.
https://www.interaction-design.org/literature/article/do-i-need-a-degree-to-work-in-user-experience/
Consumers today have the power to book a room across the country, hail a ride to anywhere they want to go, or order nearly any product or service to be delivered to their doorstep – and all of this can be accomplished with just a couple of taps on a smartphone or tablet. In this digitally optimized environment, there’s no longer any room for credit unions to serve up suboptimal user experience via the digital channels offered to members.
That’s because now, and most certainly into the future, digital is the branch. A superior member experience means a superior digital experience – there’s no getting around it. In fact, an online survey facilitated by The Harris Poll on behalf of D3 Banking Technology found that 32 percent of those who have used digital banking in the past 12 months would be willing to leave their current banking relationship for one with an easier digital experience. When credit unions leverage legacy, siloed technology – which many still do – they often can’t provide the features, functionality and user interface that members today expect.
https://www.cuinsight.com/four-steps-for-easing-your-digital-conversion.html/
Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion co-Founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how businesses can make their customer feedback truly meaningful.
In this interview, Jadnanansing and Wolters elaborate on key topics circulating the feedback industry such as how to harness the right data, how to improve customer experience and engagement, what a successful data exchange looks like, how brand-to-consumer relationships will evolve over the next few years and more…
https://mopinion.com/making-customer-feedback-meaningful-interview-founders/
User experience – UX for short – covers many elements of the website like its design, the smoothness of running, loading time, etc. Most businesses focus on the technical part of the user experience and not enough of them consider the content and the way the users see it.
Content is, however, a vital part of any website and this is why it should be the crucial point of the user experience improvement.
https://icons8.com/articles/steps-to-improve-user-experience-with-content/
Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods retailer Decathlon and cultural products retailer Cultura, as well as extend our footprint to more European organisations.
https://mopinion.com/mopinion-expands-its-presence-in-france/
User Experience News is a global community of people working or interested in User Experience, CX and technology.
