In today’s omni-channel world, consumers shop using multiple devices, touchpoints, and channels, ultimately choosing their own preferred path to purchase.
A typical digital journey today could start with a consumer researching a purchase on their smartphone, then continuing later on a laptop or tablet. They might visit your site after engaging with your search ad and ask your chatbot some initial questions. They might call your business a few days later after getting one of your emails and finalize their purchase in person at your closest brick-and-mortar location.
https://www.business2community.com/customer-experience/4-ways-marketers-use-voice-analytics-to-create-frictionless-customer-experiences-02088381/
Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.
The reality for most organisations is that they don’t have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about what’s on the front screen on your phone – probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. It’s unlikely to be your utility company, insurer or local council.
https://itbrief.co.nz/story/time-rethink-your-mobile-customer-engagement-strategy/
Like most business matters, the stay-or-go dilemma centers around time and money. Is it worth the investment to replatform entirely? Here is a 7-point audit that can help you decide if it’s time for a new e-commerce platform.
https://www.digitalcommerce360.com/2018/07/02/is-it-time-to-break-up-with-your-commerce-platform/
If you’ve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi – not being able to find one, standing in a long taxi line, rude drivers, the credit card machine always being broken – and addressed each one with a simple, easy-to-navigate mobile app.
Uber has become such a classic example because it figured out how to create a simple, clean experience for both the customer and the driver. When both sides work in perfect harmony, everyone enjoys the experience. The taxi industry didn’t see Uber coming, and has been slow to innovate in response.
https://www.forbes.com/sites/dangingiss/2018/07/02/how-ubers-user-experience-creates-a-seamless-customer-experience/#2954eb96ff7a/
Balancing digital advertising with a delightful user experience remains a conundrum for advertisers and publishers . With these best practices in mind, not only would the programmatic adtech ecosystem become more efficient, we could perhaps begin to hope for something as audacious as ads that enhance the UX!
https://www.martechadvisor.com/articles/ads/digital-ads-and-user-experience-frenemies-forever/
Your smartphone is about to get smarter, thanks to artificial intelligence (AI) and machine learning (ML). And that has huge implications for enterprise support for mobility.
Enterprise mobility has long promised to allow workers to be productive wherever they are, to speed up business processes and to improve accuracy and efficiency by putting the most up-to-date data in the hands of workers in the field, says Kevin Burden, vice president of mobility research and data strategy at 451 Research. The addition of AI will help deliver on those promises, he says.
https://www.computerworld.com/article/3286264/mobile-wireless/how-ai-will-change-enterprise-mobility.html/
The Internet has completely transformed since its evolution, and so has the web development. Websites with standard text pages, few pictures, and font variation are the tales of the old days. Today, the advancement of web technologies has enabled the web development to include images and audiovisual content for delivering another level of user-experience than just information.
Moreover, Gartner has predicted that by 2020, enterprises will manage 85% of their relationship with customers without any human interaction. Therefore, it implies that Artificial Intelligence will enable customers to interact effectively. As part of this, machines will simulate the human intelligence processes involving the learning, reasoning, and self-correction.
https://customerthink.com/how-ai-can-enhance-the-user-experience-of-web-applications/
One of the biggest issues that SaaS businesses face is keeping consumers engaged long-term. To ensure that your users don't drop off after their first visit or during the initial few days, you need to optimize your SaaS user experience.
https://acquire.io/blog/saas-business-improve-products-user-experience/
Content is not the only part of user experience. Everything and everyone is responsible for that. But because content, in my experience, is often seen as “just add the words later”, this poster is really important. It’s over the top, so that it draws people’s attention and makes them stop and think.
https://medium.com/@adambsilver/content-design-is-the-user-experience-and-what-the-deuce-is-content-design-56913c14628d/
This article accepts a simple, obvious, and often forgotten premise: software continues to become more complex. Back in the mainframe days, manual code review was possible. That was a combination both simpler code being developed and slower change cycles. Advanced in hardware, software and user experience (UX) have massively increased both the volume and complexity of code. The web, smartphones, and other technology have both meant far more people using technology and causes a service oriented change to work to provide software updates faster.
https://www.forbes.com/sites/davidteich/2018/06/28/machine-learning-and-software-lifecycle-tools-each-must-help-the-other/#2cb1ad571189/
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