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  1. Online customer survey tools are a great way of engaging with your customers and discovering insights into various areas of online performance. For example, you can use survey tools to trace product feedback, carry out market research, measure customer service, the performance of your newsletters and much more. But which online customer survey tool is best for your business? Let’s take a look at one in particular: Qualtrics.
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  2. Increased ownership of personal mobile devices and unfettered Internet access has given rise to a new breed of consumers - arguably some of the most informed yet impatient in history.

    Businesses seeking to meaningfully engage audiences and elevate themselves from the constant chatter of 24/7 news feeds and notification cycles have increasingly found themselves engaging and exploring the applications of User Experience (UX) design to enhance business growth. UX refers to a person's experience with a digital product or service.

    Some hard-won bits of wisdom private investment platform Fundnel has learnt from experience include....
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  3. With mobile-first indexing recently being rolled out, it’s out with the old and in with the new. Here’s how you can up your mobile user engagement in 8 easy steps.
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  4. As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer experience. This is achieved through greater use of consumer insights and deployment of advanced technologies.

    In reviewing several recently announced banking and fintech partnerships, it becomes clear that addressing the consumer experience is a core motivating factor. Certainly the strategic rationale for collaboration is much broader: financial institutions pursuing revenue synergies, market expansion, or even access to innovation from partnerships. However, in today’s digital-first world, user experience is increasingly guiding collaboration decisions as much as individual product, market, or growth considerations.
    Tags: , , , by eringilliam (2018-05-22)
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  5. User experience (UX) is the overall experience a visitor has on a website, in a program or in a mobile app. It's not any single design element or layout that defines the experience -- instead, it is a comprehensive compilation of many little interactions woven together, producing positive or negative feelings about the website and, by default, the parent company.

    The emotional connection that users feel as a direct result of the UX design directly impacts brand identity, consumer retention and a business's bottom line.
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  6. There are millions of random apps out there are in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good thing. Many companies create products just for the sake of creating them and will try to commercialize. Most of those products fail and that happens pretty often. The reason behind it is because those products are not designed to fit the actual needs of the potential customers.
    Tags: , , by eringilliam (2018-05-22)
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  7. What we now consider key-concepts, such as User Experience (UX) and User Interface (UI), were yet a mirage and all websites looked like a multiplayer version of Notepad.

    Fortunately, technology evolved and so did web-design. Visually speaking, everyone wants to lead the race, providing top-notch websites with astonishing interfaces. However, concerning user experience, there's still a lot of room for improvement.

    We’ve seen before how good UX can – and will – be determinant in some markets, but here I’ll look at it from the other side. What exactly does bad UX look like and how are we affected by it?
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  8. Finally, UX design has been worth the attention of experts in the design world. That is why 2017 was marked by the development of smart technologies e.g. Augmented Reality, voice UI, artificial intelligence etc. What should we expect for UX and what trends are predicted by designers in 2018? Read further.
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  9. Bad user experience (UX) is like pulling on a door that says push. We’ve all had that head banging moment of frustration when we start shouting at inanimate objects. So, what is the right balance of design and usability that makes for a great user experience?

    Digital UX is not an element to be skipped over if you want to be a thriving business in the age of digital disruptions. Designs that are too complex make users feel overwhelmed. Customers often decide whether they like a website or not in a matter of seconds.
    Tags: , , , by eringilliam (2018-05-16)
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  10. Are you creating a “cross-channel conversational engine powered by machine-learning technology”, or simply “a chatbot that learns with the users”?
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.