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  1. Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.

    In this article we will investigate why email campaign feedback is important for email marketers and provide you with some tips / advice on how to collect email campaign feedback.
    https://mopinion.com/how-to-collect-email-campaign-feedback/
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  2. In global information and communication industry one of the significant trend is shifting of internet services from computers to mobile devices. As the penetration of smart phone is increasing exponentially, most of the companies around the world is focusing to deliver their services with enhanced user experience over the mobile platforms. User experience (also UX) is all about how convenient a person feels while interacting with a system, this system could be a utilization of hardware, web application or a software.
    http://www.satprnews.com/2018/01/30/advanced-mobile-ux-design-services-market-expected-to-behold-a-high-cagr-in-terms-of-value-through-2015-2025/
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  3. Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link schemes evolved to outsmart the algorithm. New Penguin updates followed. The story went on for years, until it no longer made sense.
    https://marketingland.com/use-brand-mentions-seo-linkless-future-link-building-232780/
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  4. Safe, reliable, affordable. This multifaceted obligation for utilities to serve is the bedrock of the regulatory compact that still prevails today -- and it is evolving in states like New York, Minnesota, California and Hawaii.
    https://www.greentechmedia.com/articles/read/a-no-regrets-approach-to-the-distributed-energy-paradox#gs.CSZ3umA/
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  5. As we all know, the Android user is far more in numbers as compared to Apple users. However, variations in his Smartphone flagship, which is provided in the adequate budget all around the world. The iPhone users are barely in fewer numbers with a much higher price range to offer UI experience

    Coming up to the user experience, the latest upcoming updates in android focuses on building a rich cum simplified navigation over android. People find iOS a bit complicated when it comes to user interface.
    https://www.theindianwire.com/tech/android-vs-ios-44817/
    Tags: , , , , , by tjeerdtraats (2018-01-30)
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  6. Oh, how things change!

    There was a time when you just had to optimize your website’s pages for a group of different keywords and then when someone typed those words into a search engine, you’d show up! Not anymore.

    Today, the search engines are way more advanced with their algorithms and their focus on trying to make sure that the user experience is the best it can be. Especially with Google.
    https://www.business2community.com/seo/user-intent-seo-success-online-01997451/
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  7. For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance signals that search engines rely on to rank pages.
    https://www.practicalecommerce.com/seo-8-ways-ux-design-reduce-traffic/
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  8. The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
    http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
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  9. Even if you’re not much interested in the latest gadgetry, the massive CES (formerly Consumer Electronics Show) in Las Vegas is worth observing — preferably from afar — for the overarching zeitgeist and emerging trends in IoT, smart home and consumer tech generally.
    http://internetofthingsagenda.techtarget.com/blog/IoT-Agenda/When-IoT-puts-the-user-last/
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  10. orget the nightmare of cropping your photos so they look good on Twitter. The platform is now using AI to always show the best parts of your photos.

    Here is a great example of what AI and machine learning should really be about: bringing a solution to things that can ruin the user experience, like badly cropped images on Twitter.
    https://wersm.com/twitter-is-using-ai-to-show-the-best-parts-of-your-photos/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.