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  1. For any enterprise embarking on a digital transformation journey, there is an unavoidable tinge of excitement as the organization prepares to change and evolve. Yet, despite this enthusiasm, all companies preparing to undergo digital transformation face a multitude of challenges, most of which cannot be anticipated. There is however one common fear facing enterprises: the fear of the unknown.

    The truth is that few companies fully understand what they are getting themselves into. Justification for digital transformation is often a matter of survival: the need to drive efficiency, embrace business agility, elevate the customer experience, take web 2.0 competitors head on, and many other compelling business outcomes.
    https://www.itproportal.com/features/digital-transformation-how-enterprises-can-up-their-game/
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  2. But my UX design practice is perfect! Thankfully, we don’t hear that very much but the truth is – the longer we’re in a job, the better we consider ourselves to be at that job. Sometimes, it’s worth remembering that even the best professionals still have learning to be done. It’s also worth remembering that the longer we do things, the easier it is to have sloppy habits creep into our work.

    That’s why the experience driver is not necessarily a great driver; they may think they are – but there’s no shortage of crashes caused by people who have been driving for years. Their skills have slowly deteriorated because they’ve spent no real time on improving or maintaining them.

    We don’t want our UX careers to crash… so we keep working on improving our design practice. With that in mind here are 7 simple tips that may help tweak the way you work to deliver even better results:
    https://www.interaction-design.org/literature/article/7-tips-to-improve-your-ux-design-practice/
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  3. Software has never been more accessible than it is today. User interface design has never been more straightforward, or more standardised. Today, we can all enjoy websites, products and applications without having to trade in hours of training and technical know-how.

    This widespread accessibility seems patently beneficial. After all, software proficiency is no longer the sole realm of programmers and IT experts. Technology has got over its elitism problem, and become inclusive to users of almost all skill levels.

    The question is: is this digital ‘dumbing down’ as desirable as it first appears? What we can gain in ease of use, we can also lose regarding user control. There is a fine line between dull and primitive; between refined and reduced. Unfortunately, there is no quick and easy answer as to just how quick and easy software should be.
    https://usabilitygeek.com/is-digital-dumbing-down-desirable/
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  4. Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just like that, my answer lay before me in a cute little package at the top of my search results.
    https://www.business2community.com/web-design/3-websites-with-amazing-user-experiences-and-why-the-hell-you-should-care-about-ux-anyway-02104145/
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  5. Even though many businesses understand the importance of going digital and get their websites, they seldom consider its user-friendliness. In fact, great UI/UX can bring in more web traffic than you think. They help boost the SEO rank and bring back customers to the website more often.

    Along with user-friendliness, mobile-friendliness is also important. Responsive websites are a must these days because people use mobiles and smaller, smarter devices to browse through websites.

    Desktops have become almost extinct and laptops are now endangered! Mobiles and other smart devices have taken their place. They are more convenient to use and easier to carry. But ensuring user-friendliness on a mobile is just as important. Here are 11 interesting tips to make a mobile responsive web design.
    https://dzone.com/articles/11-unique-tips-to-create-a-user-friendly-mobile-re-1/
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  6. Creating a functional professional website is crucial in the digital age. Studies show that 70 percent of consumers research brands online before making a purchase – and the key to transforming that research into conversions is through a strong user experience online.
    https://markets.businessinsider.com/news/stocks/minimal-website-interfaces-shown-to-drastically-improve-user-experience-increase-time-on-site-1027448082/
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  7. With voice-assisted technology improving by the day and use therefore increasing; it’s time brands start assessing how to adapt their online presence for this shift in consumer behaviour.
    https://www.thedrum.com/opinion/2018/08/07/voice-technology-what-are-the-opportunities-brands/
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  8. Usability is about one thing and that is the quality of interaction between people and products. It’s really that simple. However, the process involved to ensure this quality is less straightforward. Also, to clarify, usability is human factors. They are one and the same.

    The task of increasing the quality of interactions between people and products can be driven by regulation. For example, making a product safe to use. However, the commercial drivers of making the product more efficient and satisfying to use are just as significant.

    It’s important to know that usability isn’t something that is only applied to medical products, nor is it something that is only applied to complex devices. Something as simple as a tin opener has progressed dramatically since the mid-1900s with regard to usability, as has the folding of a baby stroller and the user experience of many software applications. It’s all around us.
    https://www.medicalplasticsnews.com/news/opinion/whats-the-use/
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  9. As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
    https://marketingland.com/improving-the-customer-experience-means-getting-search-right-244108/
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  10. "I still think the user experience is crucial -- and it's about providing something that's right for the individual," says Cohen. "Technology departments must make sure they are providing the most optimal computing environment for their colleagues based on the state they're in -- whether that's fully connected, occasionally connected or entirely remote."
    https://www.zdnet.com/article/laptops-hybrids-smartphones-and-tablets-deciding-the-right-mix-for-productivity/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.