Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.
With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.
But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
We have all experienced products with either a fantastic or a poor user experience. The latter feel unintuitive and hard to use. You can’t find what you’re looking for, and you’re not clear what to do next. You may navigate to a dead end or receive a cryptic error message. It may be hard to read the text, or the design may not be aesthetically pleasing. All of those problems are symptoms of bad UX design.
https://www.techinasia.com/qualities-brilliant-ux/
Enterprises of all sizes across the globe are turning to advanced analytics to understand and optimize the user experience. But when your users are spread all over the country (or the world), how can you get the information you need to create a more engaging and meaningful app experience?
Mobile analytics give you the power to see how users are engaging with your app, and where you can improve the user experience to drive app growth.
https://www.deccanchronicle.com/technology/in-other-news/290818/how-to-drive-app-growth-with-smart-mobile-analytics.html/
The advent of artificial intelligence (AI) has enabled machines to learn how to identify patterns and relationships between data to create personalized and dynamic experiences. This is evident to a large extent in social media apps, where a search for some information leads to content about products/services of a similar nature or in a related industry being served on the user’s page.
https://www.entrepreneur.com/article/319274/
Is your mobile app successful? How can this be evaluated? A mobile app development and its launching is obviously very hard for the developers and we expect the same success as that of WhatsApp, Facebook, Uber or amazon. If you want your app to be similar to these popular apps, it should be able to offer an overall performance.
Choosing the right platform and stuffing only the optimal features is a vital part of the picture. The user experience is also equally important like the two sides of a coin. The user experience of an app decides whether the pp will remain in the user’s phone for long or he will simply churn it out as the moment he installs.
Through this blog, let’s see how the user experience can make your app a success or a failure. The user experience make the navigation through the app easier as well as help in creating brand awareness. All the app giants who have gained enormous success until date are due to its exceptional UX designs.
https://t2conline.com/design-fundamentals-to-enhance-the-user-experience-of-your-mobile-app/
The terms ‘customer experience’ and ‘customer centric’ have been around for some time. These terms are now referred to in shorthand as CX. But now a new term is emerging: HX, the ‘human experience’.
But what does this mean? Aren’t they the same thing? In commerce, customer experience (CX) is the product of an interaction between an organisation and a customer over the duration of their relationship. Basically, it’s the steps involved and how a customer experiences their buying and customer service journey with any organisation and its people — for good or for bad.
https://www.smartcompany.com.au/marketing/sales/businesses-cx-hx-human-experience-customer-experience-outperform-market/
Customer experience is everything a customer appreciates about a brand, whether that's a quality product, short lines or a friendly cashier, says Arihant Jain, head of business for MEA at Freshworks.
https://www.itweb.co.za/content/wbrpOMgPxadqDLZn/
In recent years a new role has emerged in a growing number of businesses: that of the chief e(X)perience officer (CXO). Their main responsibility? To create customer-centric strategies which help companies to deliver an exceptional customer experience.
https://realbusiness.co.uk/hr-and-management/2018/08/29/hiring-chief-experience-officer-what-they-do/
"In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.
In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
For all the talk of ‘improving the user experience’ that we come across in our smart home research, it’s still not surprising to hear how the majority of consumers feel about their IoT gadgets and doohickeys. According to a 10,000 person survey, carried out by software firm Dynatrace, some 64% of IoT device users have already encountered performance issues. On the one hand, it’s encouraging that apparently 52% of consumers are now apparently using IoT devices, although we think that might be quite a widely cast net, in terms of its definition. However, the flipside is that 64% of that group had run into a problem. According to Dynatrace’s survey, this works out to 1.5 digital performance problems each day,…
https://rethinkresearch.biz/articles/consumers-still-have-awful-iot-user-experience-says-dynatrace-survey/
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