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  1. This isn't a pie-in-the-sky wish-list. All five of these insights are available today, with the right analytics system.
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  2. If you are using Google Chrome and want to enhance your productivity, you should check out these Chrome Flags settings. By unlocking these hidden settings, you can customize the browser and do more with it. To get started, enter chrome://flags in the URL bar and hit Enter to open the Flags configuration page.
    Tags: , , by tjeerdtraats (2018-01-12)
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  3. In the cluttered world of apps and websites, design can often help your brand stand out. If you can manage to deliver a pleasing experience to users, they are more likely to come back to you. In order to deliver that kind of experience, it is important to understand what resonates with them.

    To help you make important design decisions in 2018, here is a list of the top UX trends of 2017.
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  4. Traditional levers for managing tail spend i.e. analytics based buying methodologies and frameworks will continue be applied at the backend, these will get augmented with the new lever of user experience at the top.
    Tags: , by tjeerdtraats (2018-01-12)
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  5. Around this time each year, we like to look back at marketing and design trends that shaped the previous year, as well as what changes we can expect in the future.

    The year 2017 brought us millennial pink, virtual reality, GIFs, and a step closer towards the possible end of the stock photo. What can we expect for the New Year on the horizon? Like its predecessor, 2018 will likely be full of mash-ups and changes. Here are a few emerging trends to keep your eye on, as they will probably become more popular in 2018.
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  6. There are many different ways to focus on the user experience for your website. However, sometimes those ideas are so overused and generic that they may not actually have you typical user in mind. When determining if your website’s UX actually has the user in mind, you should look at what process your target audience will likely to go through when landing on your page.
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  7. Imagine a website with buttons for actions, text fields for data entry, lots of hero images for eye candy. But there are no labels for text fields. Images are blurred out. No calls to action for button labels. Visitors don’t know what to enter. Visitors don’t know why they need to click. Images have no captions. Everything is floating in a context-less glob.
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  8. Let me ask you something: Would you buy a home without a building inspection? Would you build a home without consulting an architect?

    Recently, my husband and I purchased a house. Although it’s only 20 years old, we wanted to be sure we were making a sound purchase, so we hired a building inspector. The building inspector found some issues but not enough to scare us off the house. So we bought it and got to work planning the necessary repairs and renovations. We’re really looking forward to experiencing the finished product later this year because we know it’ll be safe, sound and delightful after all of our hard work preparing it.
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  9. As a UX designer, we design digital products that people interact with. When we designing these products, we spend a lot of time on different research to understand the behavior, habits, and needs of our users. However, there is a couple of general patterns that characteristic of all people. To be consciously used, we need to understand the process of human cognition.
    The purpose of this article is to understand the concept, function and types of visual attention and to use this knowledge in everyday product design.
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  10. User experience tests are often troubled by too many constraints: budget, staff, vagueness of the results… This year I wanted to use my knowledge in hypnosis to make them easier, more precise and less biased. This study has led to interesting results, particularly for those who wish to pursue emotional design.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.