"In my most recent contribution, I touched on the concept of digital excellence, which I generally define for customers as the ability to deliver always-flawless, continuously updated web and mobile applications. If the pursuit of digital transformation has been the defining technology trend of the 21st century’s first two decades, the pursuit of digital excellence is poised to define the next two.
The way customers engage and transact with your business has clearly changed. Look no further than the sales trends from Cyber Monday 2018 for proof. In the digital era, the experience you deliver to customers via your web and mobile applications is no longer just part of your brand; it is your brand, and pursuing and achieving digital excellence is the single most important way to bolster and protect it."
https://www.forbes.com/sites/forbestechcouncil/2019/02/08/the-four-pillars-of-digital-excellence/#5a8f753b7df8/
The user experience of websites has improved by leaps and bounds over the years, but still there are sites that make us ask, “What were they thinking?!”
http://uxmag.com/articles/the-five-worst-ux-mistakes-websites-make/
The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect.
https://mopinion.com/the-five-most-important-reasons-to-focus-on-the-digital-customer-experience/
About six months ago, I left Facebook cold turkey. I had tried leaving it before, but always ended up going back. It wasn’t the not‑so‑subtle hints or wanting to see the pictures of all my friends—or at least people with whom I’d connected on Facebook—that drove me back, but fear of missing out (FOMO). What if something happened to someone, and I wasn’t aware of it? What if I thought of a witty one-liner and couldn’t share it immediately with a group of people, then bask in the adulation they would inevitably provide in response to my genius? What about that important political opinion about Trump or Brexit that I’d need to share among my fellow right‑thinking people?
https://www.uxmatters.com/mt/archives/2017/11/the-ethics-of-user-experience-design.php?/
New technologies have always produced unintended consequences. But user experience (UX) designers and engineers face a number of new ethical challenges today with the rise of technology and our interaction and dependence on it.
https://www.bentley.edu/impact/articles/ethics-user-experience/
When it comes to the IT industry, today several products are there in the marketplace for the buyers from this industry. With millions of products, some of which even have almost similar functions, it is quite a challenge for a business to stand out amidst stiff competition. When it comes to selling software products or web-based applications, one thing that can make an application unique and that is a seamless user interface or UI Design, in short. User interface design is an approach to provide more interactivity, user-friendliness, and satisfaction to the end users. Good UI and UX design have a high impact on business revenue generation and conversion rate.
https://www.promotionworld.com/se/articles/article/180720-essence-seamless-ux-web-design-ecommerce-stores-mobile-apps/
Enterprise software often has a negative connotation because of the negative user experience associated with it. Two leading reasons why enterprise software isn’t cutting it are an overwhelming number of features and a general lack of intuitiveness.
Contrary to what you might think, it isn’t only untrained employees that don’t understand the software. Even the younger, extremely tech-savvy generation entering the workplace struggles to understand how this convoluted technology works.
https://www.forbes.com/sites/forbestechcouncil/2018/07/26/the-enterprise-software-trend-you-need-to-know-about/
The Economic Board recently started collecting customer feedback using Mopinion software. Curious as to their motives with our software, Mopinion decided to dig a little deeper and learn more about their intentions with our software as well as feedback goals in general. The Economic Board is a Triple Helix collaboration between government, knowledge institutes and the business community in the region of Arnhem – Nijmegen (the Netherlands), including Wageningen. They communicate about the exceptional potential of the region and connect parties with one another.
http://mopinion.com/the-economic-boards-kick-off-with-mopinion-software/
Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.
https://customer-experience-management.cioreview.com/news/the-driving-force-behind-customer-experience-nid-25775-cid-118.html/
In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers.
UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience. As technology continues to improve and as customer preferences evolve, businesses must adapt UX to stay competitive.
To optimize UX and enhance customer perceptions of your brand, following are five UX Do's and Don'ts to focus on.
https://www.ecommercetimes.com/story/85756.html/