As UI designers, we are confronted with design problems every day. Knowing how best to tackle these issues means investigating, analysing, testing and prototyping solutions until we get the answer that fits our user’s needs.
UI design is less about making something look attractive (although it helps) and more knowing how to create a valid path from idea to execution, backed with statistics and evidence, for the benefit of our users. Otherwise, you are shooting in the dark and crossing your fingers you hit the bullseye. Thankfully, instead of relying on blind faith, there exist usability heuristics to steadily guide UI designers and keep us on the right track.
https://usabilitygeek.com/usability-heuristics-ui-designers-know/
We are delighted to announce that CareerOne is now using Mopinion’s user feedback software! CareerOne is an Australian online job board servicing all sectors and industries. With a digital strategy geared towards creating a class-leading user experience, the organisation recently redeveloped its platform.
https://mopinion.com/careerone-user-feedback-programme/
Let me ask you something: Would you buy a home without a building inspection? Would you build a home without consulting an architect?
Recently, my husband and I purchased a house. Although it’s only 20 years old, we wanted to be sure we were making a sound purchase, so we hired a building inspector. The building inspector found some issues but not enough to scare us off the house. So we bought it and got to work planning the necessary repairs and renovations. We’re really looking forward to experiencing the finished product later this year because we know it’ll be safe, sound and delightful after all of our hard work preparing it.
https://medium.com/swlh/evaluating-ux-would-you-buy-a-home-without-an-inspection-6da017fe2591?ref=webdesignernews.com/
When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships.
However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with companies.
This has estranged to us the feeling of intimacy, and we don’t really need to line up in banks anymore if we want to pay bills, or go to physical stores to buy something, when we can do the same things online.
https://designmodo.com/improve-customer-loyalty-ux/
The Mopinion team is committed to providing the best possible feedback analytics solution out there; an objective which requires constant improvement and innovation. Thanks to the feedback of our customers, we’re happy to announce the release of several updates and new features within our software this month!
https://mopinion.com/december-product-updates-featuring-automated-tagging/
Allow me to start with a quick summary of this article:
There's a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)
At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it's actually causing huge loss in conversion rates. But how?
https://moz.com/blog/responsive-design-fix-conversions/
Within the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible.
In the UX world, this holds true often enough. Designers dedicate so much of the SDLC to streamlining user flows or simplifying processes, usually with the intent of making things easier, friendlier, and faster.
So while most designers know there are exceptions to the ‘faster = better UX’ rule (the benefits of injecting friction to an experience are well-documented), fewer grasp the role that speed, and more fundamentally, time, plays in an experience.
In fact, timing is so crucial to UX design that the usability gurus at NNG have crafted an entire ‘powers of ten’-based system for it.
So how can you ensure an experience you are crafting has user-friendly timing? How do you know if a digital product is responding too slow (or, more intriguingly, too fast?) And how can you design experiences while keeping timing in mind?
Find out more.
https://usabilitygeek.com/start-designing-with-perfect-timing/
The evidence for using digital technologies to improve outcomes in mental health care is growing at a rapid rate. Already, studies have highlighted how technology can be used to effectively provide well-established treatments, such as cognitive behavioral therapy.
http://www.psychiatrictimes.com/telepsychiatry/user-experience-key-step-realizing-role-mental-health-apps/
Whether it is the notch in the new iPhone X or the unceremonious removal of the headphone jack, Apple’s UX design principles have always polarised users. However, even the most fervent supporters of the Cupertino company will concede one of Apple’s major design missteps lies in its universally maligned podcast app.
https://usabilitygeek.com/ux-case-study-overcast-mobile-app/
Dallas-based ProjectUX launched on YouTube last week and gives startups the opportunity to get feedback from UX experts about their product designs.
A new web series based out of Dallas is helping early-stage startups identify user experience issues through a panel of experts.
https://dallasinnovates.com/web-series-helping-startups-improve-their-user-experience/
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