The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users.
The “near two-year process” to create a more personalised and relevant user experience – culminating in the new bettingexpert.com – has brought about a move away from generic communication to automated personalised messages based on location, behaviour and player preferences.
http://sbcnews.co.uk/features/better-collective-spotlight/2019/12/06/improving-ux-personalised-content/
With constantly changing technology, interminable bombarding of content, shrinking attention spans, ad fatigue, post-millennial market outlook, heightened consumer awareness, brand inclination towards experimentation, and the myriad small but significant changes happening around, your whole perspective about content should change. From the what (form) and where (platform) to how (distribution) of content, every single aspect should be probed, catechized, and even aborted, if required.
http://usabilitygeek.com/4-ways-to-enhance-your-brand-ux-by-personalizing-content/
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