Whilst you may argue that these describe the same person, they do not. In fact, the difference between understanding these two is essential for creating a superior user experience.
https://www.econsultancy.com/blog/69897-why-a-superior-user-experience-creates-customers-not-consumers/
The benefits of improving customer experience in financial services continue to accelerate, particularly as the percentage of Millennials occupying the marketplace continues to increase. Today, banks’ core target customers are not only increasingly tech savvy, but also are used to functioning in a world where services are smoothly integrated into their lives through evolving technology.
http://www.bobsguide.com/guide/news/2018/Feb/21/why-borrower-experience-will-be-the-principle-driver-of-bank-revenue-in-the-lending-market/
In my career as a product manager for both enterprise and consumer applications, I am sometimes asked why I focus on the user experience of enterprise applications. The gist of the argument is that enterprise applications are mandated by the company and users are required to use the app regardless of how it works.
https://news.sap.com/why-does-user-experience-matter-for-enterprise-apps/
The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.
https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
eCommerce website creation has never been so easy. All you need to do is to choose a powerful online store builder and focus on adding items you want to offer to your visitors. But as soon as people start to visit your website, you notice that not everything works as planned.
https://uxplanet.org/why-is-ux-so-important-for-your-ecommerce-business-d216be05103b/
The eCommerce industry has experienced a tremendous amount of growth in the past decade. This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience.
https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
Consumer habits are quickly shifting and more online activity is occurring on-the-go with mobile phones, netbooks, e-readers and tablets as opposed to desktops and laptops. Every device and operating system offers a unique user experience with specific functions, requirements and behaviours.
The Problem: Many business websites do not provide a smooth user experience on mobile devices. Users need to ‘pinch-and-zoom’ to properly view webpages, webpages are slow to load and site menus are difficult to access.
Not being accessible on mobile devices results in a loss of local website traffic, mobile leads, and potential profits.
https://greenlotus.ca/blog/responsive-website-design/