How important are those navigation labels at the top of your website? According to new research conducted by branding, design and marketing agency Tank Design, labels are essential – as long as you care about your customers finding what they’re looking for. After all, it’s not called “navigation” for nothing.
But many large companies – especially in the business-to-business or B2B space – use the exact same generic navigation labels on their websites, leading to no differentiation for either potential customers or Google.
https://www.forbes.com/sites/dangingiss/2018/09/27/new-research-shows-website-navigation-may-be-losing-you-customers/
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