In India, banking services are progressively being accessed by users by downloading mobile-banking apps to their smartphones and customer acceptance of these banking services is currently on an all-time high. However, the most important factor which is often underestimated is the overall user experience. Research also points out that nearly half the millennial customers are dissatisfied with mobile banking and online banking services.
Keeping in mind the increasing dependency on mobile banking, there is a need for banks and financial institutions to reassess and reconsider their mobile banking strategies. Hence, it’s imperious to integrate user experience as a value-adding differentiator to increase customer satisfaction and loyalty. Another recent study on user experience for mobile banking revealed that there is a correlation between user experience and mobile banking. It states that these two needs to go hand in hand to increase adoption and usage numbers, especially in developing countries.
http://www.businessworld.in/article/5-Effective-Ways-to-Improve-Your-Mobile-Banking-User-Experience/02-12-2018-164654/
The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. These same institutions are now focusing on two things: the quality of the experience and creating a connection in an online environment. As a result, the Online Customer Journey among Financial Institutions has notably evolved over the last few years.
https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
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