User experience (UX) is the overall experience a visitor has on a website, in a program or in a mobile app. It's not any single design element or layout that defines the experience -- instead, it is a comprehensive compilation of many little interactions woven together, producing positive or negative feelings about the website and, by default, the parent company.
The emotional connection that users feel as a direct result of the UX design directly impacts brand identity, consumer retention and a business's bottom line.
https://www.entrepreneur.com/article/313003/
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http://customerthink.com/8-creative-web-design-tips-to-boost-your-conversion-rate/
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