In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly being scrutinised, and these experiences will make a difference when it comes to consumer decision making.
If we take off our marketing hats, we’re all consumers; and we’ve all felt it… the frustration of a bad user experience:
https://www.thedrum.com/opinion/2018/10/05/ux-testing-how-get-the-best-user-experience/
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