The color green is relaxing, red is passionate, and blue is tranquil. We all know that colors can affect our mood, but it turns out that color can also affect our decision making.
A team at Salesforce dedicated to its Analytics product recently conducted user research to find out if color influences how quickly and accurately we make decisions.
Here’s what they found:
https://www.invisionapp.com/blog/color-user-experience/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. Now, I know what some of you startups and smaller-size businesses are thinking… “These tools are way too advanced and complex for my company. It’s no use”. Well you couldn’t be more wrong. Nowadays BI tools can help businesses of all shapes and sizes make sense of complex, big data and drive profits!
https://mopinion.com/business-intelligence-bi-tools-overview/
Digital transformation remains a hot topic in the C-suite. However, transformation efforts are meeting with mixed results. Over 60 percent of companies Lopez Research surveyed strongly agreeing with the statement "Our digital transformation efforts are moving slower than expected." Successful digital transformation efforts require a company to operate its business effectively while simultaneously navigating people, process and technology changes. The delicate balance of execution and evolution requires a company to lean on its strategic vendors for assistance.
Companies like SAP are at the core of businesses operations for a diverse range of companies such as Bosch, Nestle and Royal Dutch Shell. To learn more about how various industries are approaching digital transformation, I attended SAP's SAPPHIRE and ASUG conference. The conference provides ample opportunity to discuss the challenges and opportunities of digital transformation initiatives with various business leaders and SAP executives. There were at least seven key takeaways that every business leader should consider as they build transformation strategies.
https://www.forbes.com/sites/maribellopez/2018/07/19/7-tips-to-design-winning-digital-transformation-strategies/#698878a144e2/
Designing a mobile marketing strategy is both an art and science. You need to take many factors into account, listen to your hunches about your audience, draw on your experience, and put new tactics into place.
But how do you know if your strategy is working?
You won’t unless you measure it. Here are five steps you can take to measure the effectiveness of your mobile marketing strategy.
https://www.entrepreneur.com/article/320754/
A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, building an engaged audience for your brand along the way.
https://mopinion.com/360-degree-customer-journey/
We have some exciting news for all of the Google Analytics geeks out there! Mopinion has just launched a new Google Analytics (GA) integration that will enable Mopinion users to track and analyse feedback form results (such as scores and feedback categories) combined with user behaviour directly from GA – and this time, without the hassle of setting up these events manually.
https://mopinion.com/customer-feedback-google-analytics-integration/
Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use
https://mopinion.com/heatmapping-tools-you-might-want-to-try/
Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
https://mopinion.com/mobile-app-analytics-tools/
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