Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. These same institutions are now focusing on two things: the quality of the experience and creating a connection in an online environment. As a result, the Online Customer Journey among Financial Institutions has notably evolved over the last few years.
https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time.
Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive environment of ecommerce where revenue is expected to reach $4 trillion USD by 2020, delivering exceptional UX needs to be a priority.
Therefore, a business or brand has a goal of optimizing the user experience to boost sales. As Steve Krug, a UX expert said, “If someone thinks or doubts, the website usability is inefficient.”
https://www.business2community.com/ecommerce/6-ecommerce-ux-best-practices-02231859/
User interface (UI) and user experience (UX) go hand in hand, so much so that they are usually lumped together in a single term. UX depends upon the implementation of responsive and intuitive UI. It's such a crucial part of the design of new technology that newcomers to the field may feel out of their depth when designing UI/UX schemes.
Implementing proper UI is such a vital part of building new applications that even newcomers will need to get a feel for what works and what doesn't. To help them along their path, 13 members of Forbes Technology Council offer insight into the crucial elements of UI design and how it impacts overall user experience.
https://www.forbes.com/sites/forbestechcouncil/2019/08/26/13-handy-uiux-tips-for-new-app-designers/#158b737f5bb5/
It’s time for our September Employee in the Spotlight! Last month we interviewed one of our newest colleagues Haris from the development team. This month, we’re switching gears and would like to introduce you to our Office Manager, Tessa Goudswaard.
https://mopinion.com/employee-in-the-spotlight-tessa-goudswaard/
During a recent business-related trip to the Caribbean, I had a few thoughts and observations on the state of UX and digital adoption in Latin America and the Caribbean.
A recent World Bank study stated that Latin American and Caribbean markets have some of the lowest digital technology adoption rates in the world. Nearly 360 million residents in the region don't use digital technologies available to them. I experienced this firsthand recently when consulting one of the leading brands in the region.
Why is that? According to the World Bank report, the lack of adoption is due to four barriers: irrelevant content, lack of abilities, trust and safety, and low affordability.
https://www.forbes.com/sites/forbestechcouncil/2019/05/23/how-ux-can-improve-adoption-in-latin-american-and-caribbean-markets/#2e17be3c3785/
Spokeo is an online people intelligence service that helps you search, connect, and know who you are dealing with. Spokeo is used to find old friends, identify unknown callers, or research prospective dates. Professionals also use it to find new customers or to prevent fraud. The services organises over 12 billion records from thousands of US-based, publicly available data sources into easy-to-understand reports that include available contact info, location history, photos, social media accounts, family members, court records, work information, and much more. This organisation firmly believes that, ‘knowledge is a quick search away’.
https://mopinion.com/spokeo-selects-mopinion-as-its-voc-solution/
Cybersecurity professionals are caught between a rock and a hard place, as they are tasked with keeping systems and users secure while not hindering the business in any way. As organizations and consumers do more business online and in the cloud, user experience is becoming a top priority. As the founder and CTO of a compromised credential detection company, I've found that security efforts are often hindered in favor of a positive user experience. In the security world, the "tree-falls-in-the-forest" question is this:
If a user doesn’t turn on a security feature, does it really matter how much more secure it is?
https://www.forbes.com/sites/forbestechcouncil/2019/09/17/balancing-user-experience-with-security-overcoming-resistance-to-two-factor-authentication/#772b35ca3b0e/
People don’t automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
If you search the internet for ‘content and AI’, you’ll mostly find people talking and writing about how algorithms are trespassing on the territory of creatives. Algorithms for short and structured copywriting, algorithms as tastemakers, algorithms producing movies and so on.
But what’s more interesting than all the future-gazing is the question of how marketers are setting the context for AI?
https://www.marketingweek.com/ben-davis-user-experience-ai/
Conversational Experience Design is just another kind of User Experience Design.
If we approach Conversation Design from this perspective, there’s a number of UX principles that can come in handy.
https://uxdesign.cc/ux-principles-applied-to-chatbot-conversation-design-aadb1ee34cc7/
Bitcoin proponents claim it to be the best form of money, however even after a decade since its inception, the use of Bitcoin is quite limited. One of the main reasons for the rate of slow adoption is the complexity that comes along with it. The growth of any product, service or technology is propelled by how easy it is to use for the general public.
Apart from buying and selling of Bitcoin, most other aspects of the Bitcoin ecosystem, be it setting up a node, managing private keys, how the core protocol works or how its incentivization model works are not easy to comprehend.
Dan Held, Director Of Business Development at Kraken appeared on “What Bitcoin Did” podcast to discuss the importance of simplifying the user experience (UX) in the Bitcoin ecosystem, and how it can be a key to propelling Bitcoin use for masses.
https://eng.ambcrypto.com/emphasizing-on-simplified-user-experience-ux-in-bitcoin-ecosystem-can-propel-its-adoption/
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