"As entrepreneurs build companies, they find themselves running into the leadership paradox: They need to lead their growing teams, but they often have no idea how to do so. To help them learn from those who've been there, I'm profiling business owners in June who have found ways to grow their ventures successfully and become industry leaders in their own right.
This interview features Sandy Marsico, the founder and CEO of Sandstorm Design, a brand experience agency. Companies know how essential brand experience is in an age when technology and messaging significantly impact engagement with customers. Many of them, however, guess at what will be most relevant or intuitive without testing their assumptions, leaving customers unimpressed — and ensuring that their efforts don’t come with the hoped-for ROI."
https://www.forbes.com/sites/serenitygibbons/2018/06/23/leader-interview-series-sandy-marsico/#66fe17d74331/
As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile.
Creating an interface that’s intuitive requires two steps: First, determining the most necessary functionalities for each screen, and then guiding users to these specific functions.
Seamless designs not only make user navigation easier, they also put people at ease — ultimately keeping them active on a website, app, or other digital platform and more likely to become repeat users and visitors.
https://www.business2community.com/web-design/when-less-is-more-the-power-of-minimalism-in-ux-design-02168442/
It was 5 years ago when I started out with the unknown UX field. I was clueless and the only thing I know about it was, I get to design. At first, I was doubtful if this thing is for me since Design was introduced to me in Posters, Illustrations, Photo Manipulations, and Character creation context. But when I learned about UX, I found something I can level up in. I thought to myself, “Interfaces? I think I can do it”
https://uxdesign.cc/when-ux-isnt-about-design-methods-after-all-1f35f9793dfd/
It might seem like a good idea to use email to resolve customer issues or to simply solve customer issues wherever they find you. It’s simple. It’s cost-saving. But you know what else it is? Messy and risky. Messy, because your communications with customers are all over the place. There’s not a single, unified platform to manage your customers. Risky, because you can easily overlook customers’ messages from email. While it may be unintentional, you are more likely to neglect your customer issues and lose them, which isn’t exactly good for business. Enter customer service software.
https://mopinion.com/best-customer-service-software/
Voice of the Customer (VoC) programmes are intended to capture the opinions and preferences of all customers, analyse those insights, and use them to create meaningful changes in customer experience (CX). Having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) continue to place CX as their top priority.
https://mopinion.com/which-type-of-voc-software-should-your-business-use/
In this blog we will take a closer look at three website tools and give you a sense of which is best for your company. Things to consider: are you looking to drive conversions, build trust among your customers, provide service for your customers online, or perhaps capture insights on why your visitors are unable to achieve their goals? Keep your goals in mind whilst reading.
https://mopinion.com/which-website-tools-are-best-for-effectively-engaging-the-online-customer/
The website is full of internal speak, lack of flow, and the critical information to help the user is suffocated by the weeds of marketing waffle and so the user needs to phone the support centre – who’s to blame?
The patient gets frustrated when the patient after them in A&E gets treated more quickly because their injury is more serious but they don’t understand that process – who’s to blame?
https://www.siliconrepublic.com/companies/bad-user-experience-design/
There is a Spanish proverb that translates: “In the blacksmith’s house, a wooden knife”, and is the paradox of how there can be scarcity of something where there should be abundance. It happens to be true in many professions.
What about UX Designers? They are all about analyzing human behavior to develop solutions that create meaningful digital » experiences. They feel passionate about finding the pain points in users and releasing that pain through new or improved products and services.
But, who analyzes the pain points of UX Designers? Who studies their behavior, their interactions, their experiences? Other Designers?
https://uxdesign.cc/who-solves-user-experience-issues-for-ux-professionals-e0a31afa0ee8/
We’ve heard a lot about AV integrators and experience in the past year or so, since InfoComm International rebranded itself as the Audiovisual and Integrated Experience Association (AVIXA). The truth is most integrators have been doing user experience-based AV designs for years.
Designing for user experience isn’t just about finding the best way for the person who presses the buttons or controls the digital signage content to interact with the technology, said AVIXA staff instructor Marcus Yarborough in a presentation during Almo’s E4 AV Tour stop in Boston last week.
https://www.commercialintegrator.com/business_resources/operations/av-integrators-designing-user-experience/
According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much of this hesitancy is attributed to their fear of negative online feedback.
https://mopinion.com/why-businesses-shouldnt-fear-negative-online-feedback/
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