Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
If you’re reading this then you’ve probably already signed up for a demo with an online feedback software company. Nice going! This is a smart first step in getting yourself acquainted with a particular software. So what can you expect from your demo? Generally speaking, a good software demonstration should provide you with the following: a deeper understanding of the software’s user experience (e.g. navigation and design), a clear explanation of all the benefits the software provides and most importantly, give you the opportunity to ask any questions you might have about the software.
https://mopinion.com/key-questions-to-ask-in-an-online-feedback-software-demo/
While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
http://mentalfloss.com/article/560531/secrets-user-experience-designers/
Navigating multiple languages, currencies, preferences and expectations is complicated, to say the least. So, how can international brands create a customer experience that appeals to a global audience? Here are some tips.
https://www.digitalcommerce360.com/2018/10/22/building-an-ecommerce-brand-on-a-global-basis/
There are thousands of businesses you could start but how to ensure success. Stories about the founding of any company begin with motivation. Building a technology product startup can be daunting for new entrepreneurs. There are a few essential steps you need to take before starting a business.
https://www.entrepreneur.com/article/322059/
According to Google Trends, the term “empathy” now appears in Search more than six times as often as it did in 2004. Finding a job description for a design role that doesn’t mention “empathy” is near impossible. Undergraduate and graduate schools alike espouse “learning how to empathize” in the curricula. Empathy is everywhere, and especially in design.
https://www.fastcompany.com/90252258/designers-stop-talking-about-empathy/
'Employees are the backbone of our business'. But do they feel invested in the mission of your company? What about future employees? Start measuring employee engagement with one of these three leading survey templates.
https://marketplace.mopinion.com/products-category/employee-engagement/
Are you a student looking to develop an entrepreneurial mind-set that will benefit you for the rest of your life? Be sure to check out the Rotterdam Global Entrepreneurship Week (GEW) this November. This event is a great opportunity to hear the inspirational stories of business icons from the Dutch ecosystem, including a presentation from Mopinion’s Co-Founder and Managing Partner, Udesh Jadnanansing.
https://mopinion.com/mopinion-rotterdam-global-entrepreneurship-week/
You have one programmer on your team who is backed up with work. Maybe estimation was a bit off, maybe an emergency popped up, maybe she needed a sick day. Perhaps the programmer has a specialty whose work is required on a number of projects that have all suddenly become priorities. All of this will likely lead to a bottleneck.
In an effort to fix the bottleneck, would you require this programmer to train other people on the team to do her job? If so, who should do her job? Should we teach the product owner how to do some coding? Should we have the QA person put their work on hold to do the coding even though that might throw off the QA's timing, which would create a different bottleneck?
https://www.cmswire.com/digital-experience/user-experience-design-is-a-specialty-treat-it-as-such/
According to a 2017 study by mobileinsurance.com, a person spends roughly 1.5 hours a day on the phone.
While that may not seem significant, it averages out to nearly four years of his or her life. When actual usage was analysed, it was found that calling people featured only sixth on the list. While gaming and social media were top contenders, app usage featured second on the list, closely behind browsing. It should come as no surprise then that User Experience (UX) has become key to Internet product development. Simply put, a person’s UX covers his or her interaction with a product.
https://yourstory.com/2018/10/9-ways-design-winning-engaging-ux/