Next-level enterprise requires next-level technologies, including cloud technologies, cognitive systems, hyper-personalized user experiences, intelligent bots, augmented reality and messaging platforms that deliver relevant messaging in seconds. We are entering a world of ambient technology, where the computer becomes invisible and unobtrusive as the environment becomes more intelligent. For large-scale enterprises, it’s about delivering frictionless value to customers and users. For IT teams, it’s about doing more with less.
https://www.forbes.com/sites/forbestechcouncil/2018/09/26/digital-enterprise-means-less-today-serverless-timeless-frictionless/#248369a31660/
Designing a mobile marketing strategy is both an art and science. You need to take many factors into account, listen to your hunches about your audience, draw on your experience, and put new tactics into place.
But how do you know if your strategy is working?
You won’t unless you measure it. Here are five steps you can take to measure the effectiveness of your mobile marketing strategy.
https://www.entrepreneur.com/article/320754/
The introduction of UX to a company’s workflow is often a straightforward process. There’s a common understanding that you will be delivering improvements to products that will enable better acceptance of those products in the market.
However, the role of the product manager can often clash with the UX role. Why? Well… they really ought to be the same people. Product managers should be championing and deploying UX already to ensure their own product’s viability. The fact that you’ve been brought on to deliver UX can be threatening for the product manager.
In some cases this threat is going to end up on the receiving end of outright hostility. In others it’s going to be more that the product manager throws a little spanner in the works at every turn whilst maintaining a reasonable profile. In others still, it’s going to be a case of butting heads over things without rancour but without really incorporating recommendations from the UX colleague. So how do we go about aligning UX work with the product manager so that the relationship works for both parties?
https://www.interaction-design.org/literature/article/how-to-align-ux-with-product-management/
In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly being scrutinised, and these experiences will make a difference when it comes to consumer decision making.
If we take off our marketing hats, we’re all consumers; and we’ve all felt it… the frustration of a bad user experience:
https://www.thedrum.com/opinion/2018/10/05/ux-testing-how-get-the-best-user-experience/
'Nowadays, there are millions of apps available in the market, and there is a prediction from Goldman Sachs and population projections, United Nations that, "in 2018, 14.4% of the billion people on earth will purchase at least one mobile device." So, it is clear just by looking at the figures that mobile will overtake desktop purchases.
The obvious reason for these figures is the increase in mobile usage among people. People have started scrutinizing the User Experience (UX) of any mobile application, along with viewing products, comparing prices, reviewing, purchasing etc. So, if you want your users to spend more time on your mobile application, then you have to make it more user friendly and interesting. Hence, without UX, we may never revamp app usability.
Take a look at the points below to improve your mobile app User Experience:'
https://elearningindustry.com/improve-your-mobile-app-user-experience-effective-ways/
For the first time in recorded history, the global workforce will be made up of 5 different generations – Veterans, Baby Boomers, Generation X, Millennials, and generation Z . In terms of the business landscape, a direct outcome of the changing demographics is that your consumers and their needs, challenges and demands are changing. There is increased pressure on businesses to adapt, to be agile and remain relevant. In such an environment, there is a greater onus to improve collaboration, productivity, and overall organizational effectiveness – key deliverables of a holistic Unified Communications (UC) strategy.
https://www.networksasia.net/article/7-steps-unifying-user-experience.1538537805/
When building a Digital Branch, it’s crucial to look at online user experience and design early and often. This means planning and designing a consistent look and feel throughout all touch points both in visual design (branding, color, fonts) and user experience (user flows, ease of use, interaction patterns, etc.). It also includes building in a process and system for researching, testing, and learning how users engage with your site.
https://www.digitalcommerce360.com/2018/10/08/how-to-build-a-customer-centric-digital-branch/
'Have you ever come up with a fantastic new business idea only to later realize that dozens of people are already doing it? You are not alone. If there is a business opportunity in offering a product or service, there are people doing it already. Waiting for an idea that is not only highly profitable but also has no competition is akin to a unicorn sighting.
A better strategy is to differentiate yourself in a profitable market where there is tons of competition. When customers see a unique value in what you offer, they are more likely to buy from you. A number of popular and successful businesses became what they are today thanks to this strategy.
There are plenty of examples for ideas on how to differentiate yourself.'
https://www.entrepreneur.com/article/320164/
Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two will share some interesting details of how they gather and get the most out of their online customer feedback data.
https://mopinion.com/webinar-how-selfridges-group-utilises-online-customer-feedback/
'Consumerisation has meant that user expectations for enterprise technologies have been set by everything from smart homes and entertainment devices to games and mobile apps. Can expectations for user experience ever be met in enterprise apps, or are they incompatible with security and business considerations? JASON WALSH investigates...
https://www.techcentral.ie/ux-enterprise-and-great-expectations/
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